Foreign media comment on millet, Microsoft: patent millet alone would not be able to enter the European and American-millet, patent-IT information

Why millet formed a partnership with Microsoft? for patents, in order to enter the European and American markets, in order to consolidate the Smartphone business ... ... For many reasons. Fortune magazine published the commentary said millet patent alone would not be able to enter the European and American markets, and Microsoft, and none of the parties on both sides have the upper hand, they faced difficulties to the development of smartphones.

The following is the full text of the comments:

Millet has established partnerships with Microsoft, Smartphone business of the two companies in a difficult situation, cooperation may bring change.

Starting from September this year, millet, smart phones and Skype will install Microsoft Office, Microsoft will provide some necessary patents for millet. Millet said, cross licensing and patent transfer transaction can help companies build relationships with global technology leader. In the transaction, Microsoft has provided a new platform to service.

Smartphone development is not smooth the root of cooperation

In this transaction, neither side an advantage. Microsoft spent a lot of effort in Smartphone, but remained humble, according to IDC figures, global market share last year of Microsoft's operating system is less than 2%, millet had rapid growth now have stalled.

Millet is hoping to become a global consumer brand, trade is essential to achieving goals. By Counterpoint Research report, first quarter of the year, millet smartphones grew 9%, growth rate last year was 23%, did slightly better than Apple. In 2015, the millet sold 71 million, Apple iPhone sales of 232 million units. Just over a year ago, millet is also the world's third-largest smartphone maker, has now dropped to fifth place.

Quality of the products is concerned, millet Smartphone cannot be compared with Apple, Huawei, it grows mainly from the lower-priced models, these products in India, Chinese sales. It is for this reason, millet's total revenue will be flat with the year before last year, slow growth.

Access to Microsoft's intellectual property is beneficial to the millet, millet missing patents, after all it's just a Smartphone enterprise which was founded only 5 years. Analysts point out that because of inadequate patent, millet drag late last year for mobile phones increased fingerprint sensors, smart hand, China is a major enterprise in the slowest. Inadequate patent also led millet failed to enter developed markets, where high litigation risk.

Millet China cannot copy foreign

However, patents alone could not help millet successful expansion in Europe and America.

At very low prices, do not even need to profit online in the form of cell phones, this is millet's core business model, its original intention was to attract consumers use their services, this model very difficult to reproduce in a foreign country. For example, the United States consumers will choose to buy a cell phone. In India, millet had to seek assistance from entities to partner. Also, millet services in China have covered overseas and not many people use. Now millet system was developed based on Android, Google service failed to enter China, it allows the millet in China using their own services instead of Google services. But outside China, millet's cell phone you must install Google app, Google's other services.

Millet international Hugo Barak said they were an Internet company, not a smart phone vendors. Say this is because millet services including music, video, games, these services can improve the average revenue of China's consumer market, although the increase rate is limited.

Nonetheless, for purposes of millet, remains key to the growth of smartphones. To make the Smartphone growth, also relies on music, video and other services. Apple analyst Tuoni·sakenaxi (Toni Sacconaghi) have pointed out, Apple's own service highly correlated with the growth of smartphones. When users buy new phones, they are also buying new services, if you are using an old mobile phone, the quantity purchased would be less. Millet is faced with the same situation.

With Microsoft's help, rice hopes to make smartphones more secure. Counterpoint Research India Director Neil ? sub (Neil Shah): the "millet received patent protection, price can be very special. In return, Microsoft will be millet has become an important partner, can develop their eco-systems. ”

More recently, Microsoft's Smartphone business encounters "disaster", the deal is no exception. Last week, Microsoft announced job cuts of 1800 people, worth US $ 950 million of impairment in the Smartphone business. Analysts have pointed out that since its 2014 Microsoft buy Nokia hardware sector, total has lost $ 7.2 billion.

The future, and how the two companies will take advantage of this deal, the observer remains to be seen. It is clear that we have no good reason to be optimistic.

Whenever the United States timetable

Millet is Senior Vice President of enterprise strategy Orrick, said in an interview, millet to purchase patents from Microsoft, he did not disclose the price. Orrick said: "millet and Microsoft have much respect for intellectual property rights. We believe that through such cooperation, and long-term commitment to intellectual property rights, we can build a strong patent portfolio. ”

Microsoft Legal Department spokesman zhannifu·kelaide (Jennifer Crider), Microsoft has more than 6000 patents accounted for only a small part of the sale to millet. Clyde said: "we regularly sell patents. "Microsoft Corporate Vice President Jonathan Ting (Jonathan Tinter) said over the phone, licensing agreements involving wireless communications patents, there are other technologies, including video. He said: "the transaction involves a wide range of, wider than our other cooperation agreements signed. ”

Millet international Hugo Bala said, when the United States sales of smart phones and no timetable, but will be sold this year. In fact, millet, other products have entered the United States, such as Android TV set-top boxes. Analysts believe that if millet in the United States to sell the Smartphone, it may need more patent, and to obtain permission from the regulator. Barak said: "in order to enter the United States market, we are taking the necessary action, but for now, the emphasis is India. ”

Last year, millet entered the India market, but its share is still relatively small, according to IDC figures, first quarter of the year, millet Smartphone did not enter India top 5.

Orrick said millet goal this year is the high-end product, rather than sales.

外媒评小米微软结盟：光靠专利小米还无法进军欧美 - 小米,专利 - IT资讯

小米为何与微软建立了合作关系?为了专利，为了进入欧美市场，为了巩固智能手机业务……理由很多。《财富》杂志刊发评论文章称，小米光靠专利还无法进入欧美市场，与微软合作，双方并没有任何一方占据上风，它们的智能手机发展都面临困难。

下面是评论全文：

小米与微软建立了合作关系，两家公司的智能手机业务处境艰难，合作也许会带来转机。

从今年9月开始，小米智能手机将会安装微软Office和Skype，微软将为小米提供一些必要的专利。小米宣称，交叉授权和专利转移交易可以帮助公司与全球科技领先者建立关系。在交易中，微软拥有了一个新平台来提供服务。

智能手机业务发展不顺利是合作的根源

在本次交易中，没有任何一方占据优势。微软在智能手机领域花费许多精力，但地位仍然卑微，根据IDC的数据显示，微软操作系统的全球份额去年已经不到2%，小米曾经快速增长，现在已经停滞。

小米希望自己能够成为全球性消费品牌，交易对于达成目标至关重要。根据Counterpoint Research的报告显示，今年一季度，小米智能手机同比增长9%，去年增长率为23%，比苹果的表现稍好。2015年，小米销售手机7100万台，苹果销售iPhone 2.32亿台。就在一年多以前，小米还是全球第三大智能手机制造商，现在已经降到第五位。

就产品质量而言，小米智能手机无法与苹果、华为相提并论，它的增长主要来自于低价机型，这些产品在印度、中国销售。正是因为这个原因，去年小米的总营收才会与前年持平，增长缓慢。

获得微软的知识产权对小米是有利的，因为小米缺少专利，毕竟它只是一家成立只有5年的智能手机企业。分析师指出，正是因为专利不足，小米拖到去年年末才为手机增加指纹传感器，属主要中国智能手企业中最慢的。专利不足还导致小米无法进入发达市场，那里的诉讼风险很高。

小米中国模式无法在外国复制

尽管如此，单靠专利无法帮助小米在欧美成功扩张。

以超低价、甚至不需要利润的形式在网上销售手机，这就是小米的核心业务模式，它的初衷是吸引消费者使用自己的服务，这种模式在国外很难复制。例如，美国的消费者会选择在店铺购买手机。在印度，小米只好向实体合作伙伴寻求援助。还有，小米的服务除了在中国有覆盖，海外并没有多少人使用。目前小米的系统是基于Android开发的，谷歌服务无法进入中国，它允许小米在中国使用自己的服务来替代谷歌服务。但是在中国之外，小米的手机必须安装谷歌程序商店，使用谷歌其它服务。

小米国际主管雨果·巴拉称，他们是一家互联网公司，不是一家智能手机销售商。之所以这样说，是因为小米服务包括了音乐、视频、游戏，这些服务能够提高中国市场消费者的平均营收，尽管增加的幅度很有限。

话虽如此，对于小米而言，智能手机的增长仍然是关键。要让智能手机增长，还要依赖音乐、视频等服务。苹果分析师托尼·萨克纳西（Toni Sacconaghi）曾经指出，苹果自己的服务与智能手机的增长高度相关。当用户购买新手机时，他们也在购买新服务，如果用的是老手机，购买的数量就会少一些。小米面临同样的情况。

有了微软的帮忙，小米希望能让智能手机地位更加稳固。Counterpoint Research印度主管尼尔·撒哈（Neil Shah）认为：“小米获得了专利保护，价格可能很特殊。作为回报，微软将小米变成了重要的合作伙伴，可以发展自己的生态系统。”

最近，微软的智能手机业务连连遭遇“灾难”，本次交易也不例外。上周，微软宣布裁员1800人，将智能手机业务的价值减值9.5亿美元。分析师曾指出，自从2014年微软收购诺基亚硬件部门以来，总计已经损失72亿美元。

未来，两家公司将如何利用好本次交易，观察者还需拭目以待。很显然，我们并没有什么很好的理由保持乐观。

何时进入美国没有时间表

小米企业战略高级副总裁王翔在接受采访时表示，小米将向微软购买一些专利，他没有透露价格。王翔称：“小米和微软都很尊重知识产权。我们相信，通过此类合作，以及对知识产权的长远承诺，我们可以建立更强的专利组合。”

微软法务部门新闻发言人詹尼弗·克莱德（Jennifer Crider）称，微软拥有超过6000项专利，出售给小米的只占很小一部分。克莱德称：“我们会定期出售专利。“微软企业副总裁乔纳森·汀特（Jonathan Tinter）在电话中表示，授权协议涉及到无线通信专利，还有其它一些技术，包括视频。他说：“交易涉及的范围很广，比我们签署的其它一些合作协议要广。”

小米国际主管雨果·巴拉称，何时在美国销售智能手机并没有时间表，只是今年不会销售。其实小米的其它一些产品已经开始进入美国，比如Android电视机顶盒。分析师认为，如果小米想在美国销售智能手机，它可能需要更多的专利，还要获得监管机构的许可。巴拉称：“为了进入美国市场，我们正在采取必要的行动，但就目前而言，重点还是印度。”

去年，小米开始进入印度市场，但是它的份额仍然相对较小，根据IDC的数据显示，今年一季度，小米智能手机并没有进入印度前5位。

王翔称，小米今年的目标是高端产品，而不是销量。