Guoan lost again! "Deep strategic partners" as the back pan-music video, Beijing Guoan, Super-IT information

Yesterday the 2016 season in the Chinese Super League 8th round, Jiangsu suningyi away 2:1 beat Beijing Guoan team. Kicked up a bit of a ruckus, this season, is the team name changed to "the Beijing Guoan team" after Guo an team has yet to win a victory. Fans seemed to blame Guoan consequently the sponsors of national security body. Final ten minutes of the game, fans chanted "class", "go", "security" slogan.

Subsequently, many fans in sports Twitter messages under protest. Guoan fans: "Guoan lost to congratulate his opponent, Guoan win screenshot is called national security barrage, boss confused about their sponsorship of the team play a couple of balls, called team Le ... ..." also has fans complaining about poor reception.

In view of this, depending on which name fees seem to attract 100 million Yuan is not what the public wants.

In January this year, national security signed an agreement with Le. According to the agreement,in 2016 will be officially named Beijing Guoan football team, the team name changed to "the Beijing Guoan team." Letv sports CEO Lei Zhenjian said to use 100 million yuan in the season Beijing Guoan. The future, the two sides will in club management, Club brand building, construction of the Club's Academy system and other aspects of comprehensive strategic cooperation, and explore the possibility of future equity cooperation.

On purchasing the national security issue of equity, both by 2015 has been finalized, but fearing the process does not complete the final deal. Different from Guangzhou hengda Club, Guoan as enterprises directly under the central rate, the transfer process more complicated. As a rule, modified takes bid, auction procedures of State enterprises, and selected investors.

Then, so the hassle of music depending on what it has actually received from the national security?

In fact, as the County was established as early as a professional Club, since the 1993 Football League, Beijing Guoan is so far the only one by one just never change the Club's professional football team, national security has a special status in the heart of Beijing. The naming of national security can undoubtedly bring more popularity and media exposure.

"National security throughout our (sport) chain is essentially is the final piece of the puzzle. "Lei Zhenjian said of national security significance.

On February 23 this year, the sport of powered hand signed Super League 2-year exclusive copyright new media platforms, and cost up to 2.7 billion yuan. Thus, naming Guoan is a key step on its sports game. Have over copyright, then this super team make a name, and in the following April, Le Sport announced the launch of paid membership service.

In turn, the Security receives from TV plus more than 100 million Yuan. Honorary Chairman of Beijing Guoan Football Club rhonin mentioned in the interview: finally chose music as a strategic partnership, is because the regional football, while the music video itself is an Internet company in Beijing; the other is in more than one potential buyer, music video sports genes. ”

Does, except Crown name outside, cooperation of another a major content is both will formed Beijing Guoan Club strategy development Committee, which CITIC group and the Guoan Club units representative for Beijing Guoan Football Club Honorary Chairman rhonin, and CITIC Group Board Office Deputy Director Tang Zhenyi, and Beijing Guoan Football Club Chairman Li Jianyi; Le depending on party representative for Le depending on holding group joint founder, and Deputy Chairman and COO Liu Hong, Le depending on sports CEO Lei Zhenjian, Le depending on sports Chief Content Officer Liu Jianhong. Among them, rhonin together with Lei Zhenjian served as co-chairs of the Commission on strategic development, the significance of the establishment of the Committee is to provide event suggestions for Guoan Club Board of Directors.

New on the Taobao Guangzhou evergrande football club after the ban, Guoan have more references to choose in the future, and at capital of sport as well as have the ability for the benefit of the national security, "new way".

Perhaps in the eyes of music video, Guoan meaning more of is the sports industry chain of important layout, and in the eyes of fans, the commercialization of the music video idea a bit "cold", but even in cold blood, and only under the premise of national security continue to win to get good grades, to make investments in national security value. If you do not recognize this, and will probably wait for the music video is sharper criticism.

国安又输了！“深度战略合作伙伴”乐视背锅 - 乐视,北京国安,中超 - IT资讯

在昨天2016赛季中国足球超级联赛第8轮比赛中，江苏苏宁易购队客场以2比1战胜北京国安乐视队。一石激起千层浪，本赛季，也就是球队名称变更为“北京国安乐视队”之后，国安队还尚未在工体赢得过胜利。球迷们似乎把国安队的出师不利归咎在了国安的赞助商乐视身上。比赛最后十分钟，球迷们呼喊着“下课”、“乐视滚蛋”、“还我国安”的口号。

随后，不少球迷在乐视体育微博下留言表示抗议。一些国安球迷认为：“国安输球发图祝贺对手，国安赢球发的截图上都是骂国安的弹幕，老板弄不清自己赞助的球队到底踢了几场球，称球队为乐视队……”也有球迷抱怨信号不好。

由此看来，乐视这一亿元的冠名费似乎引来的不是民心所向。

今年1月，国安与乐视签订协议。根据协议，2016年乐视将正式冠名北京国安足球队，球队名称变更为“北京国安乐视队”。而乐视体育CEO雷振剑透露，乐视以1亿人民币在这个赛季冠名北京国安队。未来，双方将在俱乐部经营、俱乐部品牌建设、俱乐部青训体系建设等方面展开全面战略合作，并探讨未来股权合作的可能性。

据关于乐视购买国安股权一事，双方在2015年年底已经基本敲定，不过迫于流程问题没有完成最终交易。与广州恒大俱乐部不同，国安作为央企直属企业，转让程序更为复杂。按照规定，国企混改需要经过招拍挂程序，择优选择投资者。

那么，这么大费周章的乐视究竟从国安那里得到了什么？

事实上，作为中国大陆成立最早的一家职业俱乐部，1993年足球职业联赛以来，北京国安是迄今为止唯一一只从未改变东家的职业足球队，国安在北京人的心中具有特殊的地位。对国安的冠名无疑能够带来更多的人气和媒体曝光。

“国安在我们整个(体育)产业链里面基本上是算是最后一块拼图了。”雷振剑这样评价国安对于乐视的意义。

今年2月23日,乐视体育从体奥动力手中签下中超联赛2年的新媒体平台独家版权,价格高达27亿元。由此可见，乐视冠名国安队是其体育棋局上的关键一步。拥有了中超版权，再依托这支中超球队打响名声，而就在随后的4月，乐视体育宣布推出付费会员服务。

反过来，国安从乐视那里获得的不只是1亿元冠名费。北京国安足球俱乐部名誉董事长罗宁在采访中提到：最后之所以选择和乐视达成战略合作，一是因为足球有地域性，而乐视本身就是一家北京的互联网公司;二是在多个潜在买家中，乐视有体育的基因。”

的确，除了冠名外，合作的另一重大内容是双方将组建北京国安俱乐部战略发展委员会，其中中信集团及国安俱乐部单位代表为北京国安足球俱乐部名誉董事长罗宁、中信集团董事会办公室副主任唐臻怡、北京国安足球俱乐部董事长李建一；乐视方代表为乐视控股集团联合创始人、副董事长兼COO刘弘，乐视体育CEO雷振剑，乐视体育首席内容官刘建宏。其中，罗宁与雷振剑共同担任战略发展委员会联席主席，而成立该委员会的意义是为国安俱乐部董事会提供重大事件决策建议。

在广州恒大淘宝足球俱乐部成功挂牌新三板之后，国安队的未来有了更多的可参考选择，而善于资本游戏的乐视也有能力为国安谋得“新出路”。

或许在乐视眼里，国安队的意义更多的是其体育产业链上的重要布局，而在球迷眼里，乐视的商业化思路有些许“冷血”，但就算是冷血，也只有国安不断赢球取得好成绩的前提下，才能让乐视对国安的投资物有所值。如果认不清这一点，恐怕等待乐视的将会是更猛烈的骂声。