Google to give up privacy policy: user information can be used by advertising platform-Google, advertising, privacy-IT information

IT information search engine targeted advertising can be called online artifact, it can search by user content and personal information to targeted users seem most appropriate advertising content. However this advertising strategy has criticized because of alleged violations of user privacy, but this does not affect the interest of capital chasing.

Now, Google has been waived 2007 promised to respect user privacy provisions, remove "unless the user agrees that otherwise would not combine DoubleClick cookie information with personally identifiable information," the statement, which means Google users ' personal information will be used for targeted advertising.

DoubleClick is to Google's advertising services platform, is the site's most important source of income. Changes in these terms be made public later, Google said in a statement that it won't use Gmail keyword targeted ads, but "present" can last long I'm afraid to say. However IT information reminder, Google users can modify account settings, exit the Web application and tracking .

谷歌放弃隐私保护政策：用户信息可被广告平台利用 - 谷歌,广告,隐私 - IT资讯

IT资讯讯 搜索引擎的定向广告堪称网络神器，它能够根据用户搜索内容和个人信息来有针对性的为用户显示看起来最合适的广告内容。然而这项广告投放策略却因为涉嫌侵犯用户隐私而受到诟病，但这并没有影响资本对于利益的追逐。

现在，谷歌已经放弃了2007年曾经承诺的尊重用户隐私的条款，移除了“除非用户同意，否则不会将DoubleClick cookie信息和个人身份信息结合起来”的声明，这意味着Google会将用户个人信息用于针对性的广告。

DoubleClick是谷歌的广告服务平台，是该网站收入的最主要来源。在上述条款修改事宜被公开之后，Google发表声明称它目前不会使用Gmail关键词进行定向投放广告，但“目前”能够持续多久恐怕很难说。不过IT资讯提醒，谷歌用户可以修改账号设置，退出Web和应用跟踪。