SINA weibo, start the optimization of information flow, limit low-quality information-Twitter, SINA micro-blog-IT news SINA weibo, start the optimization of information flow, limit low-quality information

On July 16, SINA weibo today officially launched the flow optimization plan. Twitter is officially announced, will report through data to identify user, may be delivered to users in the information flow of low-quality, low-interaction marketing information of exhibition content and spam. Through the optimization of information flow, reducing the contact spam users browse tweets often to enhance the user experience and to protect the interests of users. Also, user's high quality Twitter exposure will enhance microblogging interaction rate is also expected to improve.

According to micro Bo flow optimization project head Wang Meng introduced, micro Bo flow optimization has in part user Zhijian pilot has about 3 months, first stage effect displayed, micro boping stage low quality, and interactive content of exposure rate more previously reduced has 35%; including celebrity (Orange v), and media, and general user zainei of account type of exposure volume get has upgrade, respectively growth has 27%,41%,33%; in has on-line of optimization strategy role Xia, user in flow in the reading micro Bo volume upgrade has 14%.

Three types of low-quality information will be optimized

As the number of Twitter users and daily active users is growing, users currently released more than 100 million tweets a day on average, but some low-quality tweets information also showed a continued upward trend, including a number of Twitter users to proactively publish marketing information, and share, malicious-induced increases in powder and attention.

Twitter said the microblogging stream optimization for content for the three categories of content: low in quality interactive micro-blog content, respectively, refuse marketing information microblogging content, enforcement concerns, and authorized account automatically generated microblogging content and malicious content such as spam;

According to micro Bo team announced of low mass information category classification, short time within released content constitute same or height similar of micro Bo (can is same account continued released, also may is different account in same time within released), or in short time within, by part low quality APP automatically issued or automatically triggered share of low interactive content, will was classified for low quality low interactive content within.

In addition, Twitter marketing information was reported by the user, as well as for users to take award-winning forward, grants and other concerns or force induced by the flow of attention, same account published within a short time a large number of spam tweets, other microblogged content of cheating, will also be classified to the category of spam, will be included in the exhibition areas.

Optimization will be introduced in three phases

According to reports, the microblogging information flow optimization plan is divided into three stages, restrictions on low-quality information display has been launched since April for some users of the pilot, started with big data analytics technology optimization mechanisms to restrict identified low-quality content.

After 3 months of trial operations, micro boping exposure rate for low-quality, interactive content on the stage had lowered 35%; including celebrities (Orange v), media, a normal user account, type of exposure improved, growth 27%,41%,33%; in online optimization strategies under the users stream to read micro-blog by 14%.

From July 11, Twitter will launch second phase of optimization of information flow, recognition and artificial approach of using technology, micro-limits on the bonnet of junk marketing content display. Internet users if they consider that a micro-blog for marketing content, interfering with the flow of reading, you can directly report, Twitter will be based on criteria such as number of whistleblower credibility, reporting user to audit the related tweets, marketing content was identified as spam tweets, will no longer appear in the information of other users. If the account exists with the results reported were questioned, you can choose to appeal.

In future of several months within, micro Bo will started flow optimization of third stage: on default concern, and forced forwarding, and brush screen, behavior for specification, including on some default concern account, and brush screen account released of information for limit show, and if which involves cheat behavior of application produced of garbage content, micro Bo on its for limit show Hou, also will according to users reported publicity punishment.