USA live streaming platform share out: Facebook tops but advantage is small-live, Facebook,YouTube-IT information

Like China, broadcasting industry is also fighting was going on in the United States, almost all the major social networking sites have dedicated live platform construction. Facebook, and Instagram, and YouTube, and Snapchat and Twitter has its own policy in this area, which many celebrities will be invited to enter the Studio, while encouraging ordinary people tell their own stories. Rob live platform's rise has become a social networking site of traditional TV advertisers the perfect opportunity.

However, market research firm Statista's latest data show, broadcast industry haven't born the absolute rulers of the United States, UBS also confirmed the judgment. In late 2016, Facebook users watch live on 17%, just ahead of second YouTube 1%. Ranked third was Snapchat, its share is 12%.

Each platform share compared

Also worth attention in the UBS investigation, it is only 36% per cent of respondents live is their first choice for watching video, this figure was lower than first half of 2016 2%. However, Millennials continue to be loyal supporters of live, 63% all kinds of live shows of them die-hard powder.

Companies such as Facebook, Google and Snapchat policy does not rely on live, but in the end the winner is still difficult to judge.

美国直播平台占有率出炉：Facebook居首但优势很小 - 直播,Facebook,YouTube - IT资讯

与中国一样，美国的直播行业也激战正酣，几乎所有大型社交网站都已全身心投入直播平台的建设。Facebook、Instagram、YouTube、Snapchat和Twitter在该领域都有自己的策略，它们会邀请许多名人进入直播间，同时鼓励普通人讲述自己的故事。直播平台的崛起也成了社交网站抢夺传统电视行业广告商的绝佳机会。

不过，市场研究公司Statista的最新数据显示，美国直播行业还没有诞生绝对的统治者，瑞银的调查也证实了这一判断。2016年下半年，在Facebook上观看直播的用户占到了17%，仅仅领先第二名YouTube一个百分点。排在第三名的则是Snapchat，其占有率为12%。

各平台占有率对比

瑞银调查中还有一点值得注意，那就是只有36%的受访者表示直播是他们看视频的首选，这一数字比2016年上半年降低了2%。不过，千禧一代依然是直播的忠实拥趸，他们中63%都是各种直播节目的死忠粉。

Facebook、谷歌和Snapchat等公司倚仗直播的策略并未走偏，但最终到底鹿死谁手现在还很难判断。