Twitter came back to life again? Report shows monthly active users rose 66%-microblogging, social networking-IT information

On July 13, the data services company focusing on mobile Internet research QuestMobile today released its annual inventory report, micro-blogging social networking into the 2016 in first-tier cities, second-tier city, third-tier cities growth unabated, a city near 50%, second-tier cities have lead, average monthly use on long, three or four lines significant growth of the city.

Reports show that as of June 2016, microblogging monthly active users (MAU) up to 312 million, an increase of 66.2%, ranked seventh in the domestic App, lifting two ranking from a year earlier .

Twitter mentions in the first quarter before, in March this year, Twitter mobile daily active users (DAU) rose 45%, mobile users in Japan reached 91% per cent of the number of active users, this highlights microblogging from the high mobile use and develop a market outside the city of traffic growth.

Microblogging on the Conference call with analysts, CEO Wang Gaofei pointed out that micro-blogging in first-tier cities in the first quarter the penetration rate reached 50% per cent of the population, compared with an increase of approximately 10%, but in two, three or four cities, Twitter's penetration rate was only in 20% to 30%, there is still a lot of room to improve. 2-3 is expected in the next year, weibo user penetration rate in two or three cities will be close to the level of first-tier cities.

In recent years, the microblogging accelerated the transition from a real-time information network to the social interest in network speed , more expansion into vertical segments based on interest, travel, movies, cars, televisions, food, and a breakthrough.

The first quarter of this year, Twitter have taken stage result of vertical strategy, Star, cartoon, fashion, movies, 12 industries such as finance one-month reading has more than 10 billion, the center of gravity shift from ecological construction to ecological construction . Of this change is that the user sinks, and younger, three or four cities the size of Twitter users and young users increases significantly. Mesh red, for example, now has grown a number of Twitter as the main social networking platform and entrance of the flow Internet sensation, this part of the user's activity and content quality is high, interacting with fans close and heavy users of Twitter business product.

The first half of the Twitter stock price soaring record, July 7 stock price above $ 30 for the first time in February, representing a 1.5 times low growth. As of July 12 US stocks fall, Twitter's share price has amounted to $ 32.56, worth over 7 billion dollars.

微博又活过来了？报告显示其月活用户同比增66% - 微博,社交网络 - IT资讯

7月13日，专注于移动互联网研究的数据服务公司QuestMobile今日发布年中盘点报告指出，进入2016年微博社交在一线城市、二线城市、三线城市增长势头不减，一线城市涨幅接近50%，二线城市已经领跑，人均月度使用时长上，三四线城市的增长显著。

报告显示，截至2016年6月，微博月活跃用户数（MAU）达3.12亿，同比增长66.2%，在国内App中排名第七，较去年同期提升两个排名。

在此前的微博第一季度财报中就提到，今年3月，微博的移动端日均活跃用户数（DAU）同比增长45%，移动用户在日活跃用户数的占比达到91%，这凸显了微博源自移动端高使用量和拓展一级城市之外市场的流量增长势头。

微博CEO王高飞在分析师电话会议上指出，第一季度微博在一线城市的人口渗透率达到了50%以上，同比增幅大约为10%；但在二、三、四线城市，微博的渗透率仅在20%至30%，还有很大的提升空间。预计在未来2-3年内，微博在二、三线城市的用户渗透率将会接近一线城市的水平。

近年来，微博加快了从实时信息网络向社交兴趣网络转型的速度，更多地向基于兴趣的垂直细分领域扩张，旅游、电影、汽车、电视、美食等，并取得突破性进展。

今年第一季度，微博垂直化战略取得阶段性成效，明星，动漫，时尚，电影，财经等12个行业的单月阅读量已经超过100亿，重心从内容生态的建设转向行业生态的建设。这种变化带来的就是用户下沉和年轻化，三四线城市的微博用户和年轻用户的规模增幅明显。以网红为例，目前已经成长起一批以微博为主要社交平台和流量入口的网络红人，这部分用户的活跃度和内容质量都较高，与粉丝互动密切，也是微博商业产品的重度用户。

上半年，微博股价持续上涨屡创新高，7月7日股价首次突破30美元，较2月份最低点增长1.5倍。截至7月12日美股收盘，微博股价已达32.56美元，市值突破70亿美元。