Huawei's "no man's land" with Intel's "Valley of death"-Huawei, Intel-IT information
These days, ren proposed domestic entrepreneurs had barely mentioned the "no man's land", and in fact, this concept is not new.
Former Intel CEO Andy Grove (Andy Grove), difficulty for the company has been called "the Valley of death" (the Valley of Death), and he eventually led the Intel out of the predicament.
"No man's land" what is
Grove himself has summarized, for operators of large enterprises, their identities are often similar to climbers. When a peak across to another peak, hikers encounter a series of difficulties, such as lack of sign, the next distance cannot measure, members of the team for the March programme divergent views, people become demoralized and poorly, such difficulties for enterprises are often fatal.
Intel faced in the last century 80 's "Death Valley" dilemma, facing Japan in the global strength of the electronics market, Intel wants to at the storage business in this market segment to break, to have higher net profits in the electronics industry and development of the top, you must be out of sight of the "Valley of death".
Grove was first announced to the market, Intel is the United States electronics industry against Japan where the last hope of the electronics industry, which to a great extent stabilised within Intel, go all out, ahead of opinion dominated the mainstream Intel people. Meanwhile, the Grove and the other main leader, Gordon Moore of Intel (Gordon Moore) to discuss the company's strategy. Grove asked, if we have now retired, successor, ways to save the company? Moore said almost half serious and half joking, close the Intel storage business. Grove once said, why don't we just do it your own? In this way, Andy Grove has led the company to a strategic transformation, resources and energy to more potential and prospects of business-the microprocessor business. During this period, he took about two years to transform Intel realized, and in 1986, Intel's new slogan: "the Intel microprocessor company. ”
Zhihou, Intel successfully completed the strategic transformation of large battles, its microprocessor product as the preferred computer manufacturers within the industry, the size of the market was around 85%. Grove himself legendary strategy with Intel Corporation, elected as time magazine's person of the year.
Looking back at this time, Grove said, "through a strategic inflection point for people to set up by the Valley of death, is an organization must have the greatest tribulations. "And he's consistent belief during this period, spurred on team confidence and encouragement, and precision of the strategic direction for the future anticipation, was a leading success in achieving the standard portrayal of the strategic transformation of enterprises.
Scholar tips, how to get out of "no man's land"
From 1961 on the Harvard Business Review has published the theory of leadership since the amendment, twice won the McKinsey award for Warren Bennis (Warren Bennis) is one of the most important scholars in the field of leadership. Stuck in "no man's land" enterprise strategic transformation puzzle, Edvard Benes has a summary of transformational leadership theories (Transformational Leadership) still has its role.
Transformational leadership theory is that, in the context of today's new lead the enterprise toward a glorious leader, one with "transformational leadership". Such leaders often have the following characteristics: be able to arouse the enthusiasm of its employees so that it can work with enthusiasm and satisfaction; innovation, courage and good tolerance for failure and mistakes; guiding employees implement the vision, gather together so that enterprises have been develop.
Turns out, Grove was one of the transitional leadership of minority leader.
It can be said that ren proposes "no man's land" proposition to Huawei, are for the time being. Huawei after nearly 30 years of development, through the "Huawei's basic law" and other advanced transformation of management thought and strongly involved in research and innovation initiatives such as funding, now, China has become one of the largest and most powerful companies, and one of the companies with the highest degree of international. "No man's land" is to further the development of ...
And as the overall level of China's economic development, and continuously upgrade the management level of domestic companies, and will be more and more domestic enterprises will face a "no man's land", the strategic transition toward their own way.
华为的“无人区”与英特尔的“死亡之谷” - 华为,Intel - IT资讯
这几天，任正非提出了国内企业家此前鲜有提及的“无人区”论，其实这一概念并不新鲜。
英特尔公司前CEO安迪·格鲁夫（Andy Grove）曾将公司面临的困境称之为“死亡之谷”（Valley of Death），而他最终还是率领英特尔走出了困境。
“无人区”究竟是什么
格鲁夫本人曾经总结，对于大型企业的经营者而言，其身份往往类似于登山客。从一座山峰跨越至另一座山峰时，登山客会遭遇一系列的困境，比如缺乏指示路标、未来路程无法丈量、团队中的成员对于行进方案意见各异、人心变得士气低落而涣散等，这样的困境对于企业往往致命。
英特尔在上世纪80年代所面临的“死亡之谷“困境是，面对当时日本企业在全球电子业市场的强势，英特尔想要从其原本擅长的存储器业务这一细分市场中突围，走向电子行业有更高净利润与发展空间的顶峰，则必须要冲出眼前的“死亡之谷”。
格鲁夫先是仍然向市场宣称，英特尔是美国电子业迎战日本电子业的最后希望所在，这在相当程度上稳固了英特尔内部，鼓足干劲、迎难而上的观点牢牢占据了英特尔人思想的主流。与此同时，格鲁夫与英特尔的另一位主要领导者戈登·摩尔（Gordon Moore）共议公司的战略。格鲁夫问，如果现在我们就此卸任，继任者会以何种方式挽救公司？摩尔几乎半认真半开玩笑地回答说，关闭英特尔的存储器业务。格鲁夫立即表示，那为什么我们不干脆自己动手这么做呢？就这样，安迪·格鲁夫率领公司进行了一次战略大转型，将资源与精力投入到了更有潜力与前景的业务——微处理器业务。这期间，他用了约两年时间使英特尔公司初步实现转型，并于1986年提出了英特尔全新的口号：“英特尔，微处理器公司。”
之后，英特尔顺利完成战略转型的大战役，其微处理器产品成为行业内各计算机厂商的首选，市场规模一度高达85%左右。格鲁夫本人也凭借英特尔公司传奇般的战略转型，当选为《时代》周刊的年度风云人物。
回顾这段过往，格鲁夫曾表示，“穿越战略转折点为人们设下的死亡之谷，是一个企业组织必须历经的最大磨难。”而他在此期间始终如一的必胜信念，对团队信心的鞭策与鼓舞，以及对于未来战略走向的精准预判，都是一位率领企业成功实现战略转型者的标准写照。
学者支招，如何走出“无人区”
从1961年在《哈佛商业评论》上发表论文《领导力理论的修正》以来，曾两获麦肯锡奖的沃伦·本尼斯（Warren Bennis）就一直是领导力研究领域的最重要学者之一。对于深陷“无人区”境地企业战略转型难题，本尼斯曾经总结的转型领导力理论（Transformational Leadership），至今仍有其启示作用。
转型领导力理论认为，能够在今日的新环境下带领企业持续走向辉煌的领导者，无一不具有“转型领导力”。这样的领导者，往往具有以下几个特质：能够调动其员工的积极性，使其工作时能有热情与满足感；具有创新精神，敢于且善于容忍失败与错误；善于引导员工践行组织愿景，凝聚起使企业得到长足发展的合力。
事实证明，格鲁夫的确是具备转型领导力的少数领导者之一。
可以说，任正非提出“无人区”命题，于华为而言是恰如其时的。华为经过近30年的发展，通过“华为基本法”等先进管理思想的改造，并通过大力投入研发资金等创新举措，已成为中国目前规模最大、技术实力最强的公司之一，同时也是国际化程度最高的公司之一。“无人区”是其走向进一步发展的必经之路。
而随着中国经济水平的总体发展、国内公司管理水平的不断提升，也必将有越来越多的国内企业将面临“无人区”，迈向属于自己的战略转型之路。
