IT information news on May 4, in order to recruit top talent, technology companies to grant them a lot of stock options. Technology companies usually count such expenditures are not a normal business expenses, when you publish a financial report is not subtracted from profit that subhead of expenditure. As the technology industry grew, and facing increasing pressure, technology companies have begun to change the way the earnings report.

Facebook Dawei·wenna in its previous earnings call, chief financial officer mentioned that Facebook will be basis of United States generally accepted accounting principles, but many technology companies failed to do. In accordance with United States generally accepted accounting principles to declare earnings to allow technology companies to real financial data more visible, but because corporate profits and earnings may fall, leading to sustain their high valuations.

Like Twitter, relatively small Internet companies such as LinkedIn, in accordance with United States generally accepted accounting principles to declare earnings they would be difficult to turn a profit.

If it is not in accordance with United States generally accepted accounting principles, Twitter last year's profit of $ 277 million, or $ 0.40 a share. However, in accordance with United States generally accepted accounting principles (including equity award expense), Twitter last year's net loss of up to $ 521 million, or a loss of $ 0.79 per share. Similarly, in accordance with the General algorithm, LinkedIn's profit next year will reach $ 591 million, but if spending and other expenditures, equity awards, LinkedIn next year's net loss of $ 36 million.

Bernstein analyst kaluosi·jilinaer (Carlos Kirjner) said that if the technology industry are beginning to reward spending as a share of expenditure, then Twitter is doomed. The company currently under great pressure of competition, and equity rewarded spending can help Twitter to recruit. But equity incentives spending takes off Twitter cash flow, its investors will certainly take account of this issue. He pointed out that "Twitter and stuff like that company's generosity to employees paid hundreds of millions of dollars of equity incentives spending, but because there is no data included in this report, they expressed their free cash flow has been positive.

So it seems that technology company earnings are just data games, how to take this company to get the maximum benefit is the most fundamental point of departure.

IT资讯讯 5月4日消息，为了招募到顶级人才，科技公司向他们发放了大量的股票期权。科技公司通常把此类支出算作是非正常业务支出，在发布财务报告时的利润中却未减去该项支出。由于科技产业逐渐壮大，且面对着越来越多的压力，科技公司已开始更改财报申报方式。

Facebook首席财务官大卫·温纳在此前的财报电话会议中曾提到，Facebook将会依据美国通用会计准则，但是许多科技公司并没有这样做。虽然按照美国通用会计准则申报财报，能够让科技企业的真实财务数据更清晰直观，但由于企业的利润和业绩预期可能会出现下滑，导致无法支撑他们超高的市场估值。

像Twitter、LinkedIn这样的相对较小的互联网公司，当按照美国通用会计准则申报财报时，他们就很难实现盈利。

若不按照美国通用会计准则，Twitter去年全年的利润达到2.77亿美元，合每股收益0.40美元。但是按照美国通用会计准则（包括股权奖励支出），Twitter去年的净亏损高达5.21亿美元，合每股亏损0.79美元。同样，在按照通用算法之前，LinkedIn明年的利润将达到5.91亿美元，但是如果把股权奖励支出和其它一些支出计算在内，LinkedIn明年的净亏损将为3600万美元。

Bernstein分析师卡洛斯·基里纳尔（Carlos Kirjner）表示，如果科技产业都开始把股权奖励支出视为真实的支出，那么Twitter就完蛋了。这家公司当前竞争压力很大，股权奖励支出能够帮助Twitter招揽人才。但是股权奖励支出又会耗费掉Twitter现金流，其投资人一定会考虑这个问题。他指出，“类似于Twitter这种公司向员工慷慨的支付了数亿美元的股权奖励支出，但是因为没有把这一数据计入到财报当中，他们总是表示自己的自由现金流已经转正。

如此看来，科技公司的财报不过是一种数据游戏，如何借此让公司获取最大的利益才是其最根本的出发点。