First-quarter LCD panel market share: LG first, dropped to the fifth Samsung-LG, Samsung, LCD Panel-IT information

On April 26 news market research firm IHS report first quarter of 2016, today the LCD panel market shipments information, Samsung's LCD panel industry market share dropped to the fifth for the first time.

IHS data display, Samsung showed first-quarter shipments of 2243, the market share of 14.5%, ranked fifth. Top four, followed by LG Display (37.49 million, 24.3%), Boe (26.66 million, 17.3%), the AUO (24.44 million, 15.8%) and Innolux display (22.91 million, 14.8%).

In 2015, Samsung display at large size LCD panel shipments shipped 121.65 million on the market, the market share has fallen to third place. Although this year to the domestic rice supply curve LCD screen, music video and other Internet companies, but still failed to stop the decline in market share.

In the first quarter, Samsung showed declines due to LCD Panel during project conversion yield decline of.

In addition large PC monitor and notebook computer market demand decreasing, Samsung displays at the end of last year, closed its Korea 5 generations of South Chungcheong road Cheonan factory production line, to sell equipment to Chinese manufacturers, all 8 of its LCD production lines have been closed 5.

On the LCD panel market in the first quarter, Korea enterprises to share a 38.8%, has been significantly behind China's Mainland and Taiwan market percentage of enterprises of 47.9%.

Facing China's market pulled down prices of television marketing, Korea firms have encountered certain difficulties. Samsung and LG have to transition the high-end strategy, dominated by panels with high added value and promote product differentiation.

一季度液晶面板市场占有率：LG第一，三星跌至第五 - LG,三星,液晶面板 - IT资讯

4月26日凌晨消息，今日市场调研机构IHS发布2016年第一季度液晶面板市场出货信息，其中三星液晶面板市场市场占有率首次跌至第五。

IHS数据显示，三星显示第一季度出货量为2243片，市场占有率为14.5%，排名第五。而前四位依次为LG Display（3749万，24.3%）、京东方（2666万，17.3%）、友达（2444万、15.8%）、群创光电（2291万、14.8%）。

在2015年全年，三星显示在大尺寸液晶面板市场上出货1亿2165万片的出货量，市场份额已跌至第三。虽然今年开始向国内小米、乐视等互联网公司供应曲面液晶屏幕，但依旧未能阻挡市场占有率下滑趋势。

第一季度中，三星显示的下滑是因LCD面板工程转换过程中的良品率下降导致而成的。

此外大尺寸PC显示器及笔记本电脑的市场需求在减少，三星显示于去年年底关闭了位于韩国忠清南道天安工厂的5世代生产线，将设备出售给中国厂商，其全部8个LCD生产线中已关闭5个。

而第一季度液晶面板市场上，韩国企业宗地占有率为38.8%，已经大幅落后于中国大陆及台湾市场企业的47.9%的占比。

面对中国市场拉低价格走量的电视营销策略，韩国厂商已经遭遇到一定困难。三星、LG纷纷欲转型高端战略，以高附加值面板为主，推进差异化产品。