Sharp, Toshiba, Sanyo, Japan home appliance brand collective decline-Toshiba, sharp, Sanyo-IT information

That year Japan home appliance brand brilliance, remains fresh. East of the 30 years, 30 years, and the rise of domestic appliance brands are all aware of. This is by no means simple Japan declining issues, made in recent years have made considerable progress in the technology. Around the world, in Japan decline in home appliance brand era, global Japan brands are now as half of a "Chinese".

Here are a few examples of recently is the Hon Hai to buy sharp. On March 30, Toshiba also announced a white business 80.1% shares, equivalent to 53.7 billion yen (about 3.1 billion yuan) sell to the United States. Earlier, Hale also heavily for 5.4 billion dollars to buy General Electric's appliance business, but rich wayward. Once the appliance giant Sanyo, also was divided between Haier and Panasonic.

Thus, Japan brands decline has become a trend . One theory is that, Japan declined because of the home appliance brand Japan brand products quality is good, but not good at business. In other words, Japan brand appliance is not defeated by the product's technology, but on the business philosophy. Ask here, every enterprise business philosophy completely the same? It does not make sense. Instead of Japanese not to run, too realistic rather than the Japanese, do not wish to market products without wasting energy on.

After all, nothing more than three words, not making money .

Result over emerging markets to companies in other countries, no longer have a challenging spirit of Japan corporate retreat, eventually forming a collective situation of decline today.

Why would this be? On the surface, set off by a series of low price competition of Chinese brands is a Japanese crisis triggered. Can withstand against businesses, the first is able to accept continued price competition. A lot of people think the low price is cheap, mean that poor quality, poor quality control, and feel worse. Low in the low price, but did drive the consumer market, secondly, high above the big brands have to deal with this kind of low price competition, thus creating a cheaper and better quality products. Take for instance the phone, it does not contribute significantly to the Android phone market competition. But good or bad, we are a different story. Emergence of millet does lower the average price of Android phones, especially high-end mobile phones.

Businesses fear most is the price war, because it would lead to a sharp fall in profits. Solution is only one, is to enhance the competitiveness of products with high added value, which are also the strengths of Japanese companies. But unfortunately developed markets deteriorated in recent years, Japanese companies have failed to seize the opportunity of Chinese economic development, but let Korean firms drilling loophole. In most developed markets, and also the largest after market support, Japanese companies ' decline is inevitable.

(Transition to LCD investment suffered a price war, the fate of Sharpe in the end on the takeover)

Eventually, unable to withstand low price competition, high-end products and not sell case, Japanese companies worsening business situation . Toshiba and sharp are not facing stiff competition from Chinese brands, led to lower profit margins and forced to sell home appliances business? Similar examples are early IBM computers, the so-called competition is more competition in the market, and not necessarily the technology will be able to survive.

Therefore, the Japanese weak? Is weak. Look sharp acquired Hisense Mexico factory, took two months let the plant operation efficiency is improved by 1 time. Haier acquired Japan Sanyo, Haier set up after Japan, launched innovative products such as hand-washing machines, robots, refrigerators. Mr Gou clamoring Sharpe money again within three years, the decadent condition of Japanese companies gradually surfacing.

After all, not related to technology, independent business, Japanese companies in Japan itself the problem. Japanese lost creativity, unwilling to risk opening up new areas, rather than bleed themselves to implement structural reforms. The result is, of course, be prosperous and sprinting to the domestic brands played without any protection against them.

In fact this is how the world economic recession, Japan is an outward manifestation of the economic decline. Alas alas.

(Olympus, Toshiba exposed financial scandals in succession so that Japanese companies reputation)

There is a little, Japan business year round to maintain the good image of the fall of the is also a big factor. Although the corporate image is damaged may not be the main cause of failure, but it is fueled, deterioration of the living environment of the enterprise. Sometimes some faint or even bankruptcy disappear is possible. Olympus and Toshiba have hit a major financial scandal in both years, tax evasion, falsified financial data, make enterprises less reputation, also led to the further reduces the ability to resist risks.

Since this is not good, that is bad, so why are domestic appliance manufacturers also buy foreign home appliance brands? To coin a word: happy families are all alike, and each unhappy family is unhappy in its own----the closure of enterprises each have their reasons, but the capital is similar to----acquisition of foreign brands, may undertake the debt, but gain a business channel, brand awareness, intellectual property rights, a variety of ready-made factory floors, high-quality staff, and so on. Now that I can afford low price competition, my ability to resist risks of the enterprise, acquisition and nothing? Outweigh the disadvantages.

Therefore, the future trend is that various industries will be domestic brands to buy foreign brands arise. At the micro level, many of which are accidental (who would have thought that financial scandals), on macro, it is a necessity. Sanyo, sharp, Toshiba, once-Chi Zha global Japan proud of some kinds of goods. Increase of economic strength will inevitably lead to this increase in mergers and acquisitions, and now we can see, are merely social reality from the wheels of history.

夏普、东芝、三洋，日本家电品牌集体衰落 - 东芝,夏普,三洋 - IT资讯

当年日本家电品牌的辉煌，依然令人记忆犹新。不过三十年河东，三十年河西，国产家电品牌的崛起是有目共睹的。这绝不是简单的日本衰落问题，国产近几年确实在技术积累上有了长足的进步。于是放眼全世界，在日本家电品牌日渐式微的时代，那些名满全球的日本家电品牌现在也都成了半个“国货”。

这里有几个例子，最近的就是鸿海收购夏普案。就在3月30日那天，东芝还宣布将白电业务的80.1%股权作价537亿日元（约合31亿人民币）出售给美的。更早些时候，海尔还以54亿美元巨资收购了通用电气的家电业务，只能说有钱任性吧。至于曾经的家电巨头三洋，也是被海尔和松下瓜分。

由此可见，日本家电品牌逐渐衰弱已经成为一种趋势。一种说法是，日本家电品牌的式微是因为日本品牌的产品质量虽好，但不善于经营。也就是说，日本品牌家电不是败在了产品的技术上，而是产品的经营理念上。这里不禁要问了，难道每家企业的经营理念都完全一样吗？这点是说不通的。与其说日本人不会经营，不如说日本人太过现实，不愿在没有市场的产品上浪费精力。

说到底，无非就是三个字，不赚钱。

其结果就是拱手将新兴市场让给其他国家的企业，不再具备挑战精神的日本企业节节败退，最终形成了今天集体衰落的局面。

为什么会这样呢？从表面上看，中国品牌所掀起的一连串低价竞争是引发日企危机的导火索。能经得住打击的企业，第一条就是能接受持续的低价竞争。很多人觉得低价就是廉价，意味着质量变差、品控变差、感受变差。但这种低价确实带动了中低消费市场，其次又让高高在上的大品牌不得不应对这种低价竞争，从而打造出更便宜且质量更好的产品来。就拿小米手机来说，它的出现不就极大促进了安卓手机市场的竞争态势。当然产品好不好，我们另当别论。小米的出现确实拉低了安卓手机的平均价格，尤其是高端手机。

企业最怕的便是价格战，因为这会导致利润急剧下降。解决的方法只有一个，就是提升高附加值产品的竞争力，这也是日企的强项。但很不幸的是近几年发达国家市场恶化，日企又未能抓住中国经济发展的机遇，反倒让韩企钻了空子。同时在最发达市场和最大市场失去支撑后，日企的衰落便不可避免了。

（对液晶的过渡投资加之遭遇价格战，最终让夏普走上了被收购的命运）

最终，在无法承受低价竞争，高端产品又卖不出去的情况下，日企的经营状况不断恶化。东芝与夏普不都是因为面临来自中国品牌的激烈竞争，导致利润率降低而不得不出售家电业务吗？同样的例子还有更早的IBM电脑业务，所谓的竞争更多的是市场的竞争，并不一定有技术就能活下去的。

所以，日企弱吗？是弱。看看海信收购的夏普墨西哥工厂，刚接手两个月就让工厂运转效率提高了一倍。海尔在收购日本三洋后成立的海尔日本，陆续推出像手持洗衣机、机器人冰箱等创新产品。郭台铭还叫嚣着让夏普三年内重新赚钱呢，日企的腐朽状况渐渐浮出水面。

归根结底，无关技术，也无关经营，日企的问题就出在日本人本身。日本人失去了往日的创造力，既不愿冒险开拓新领域，也不愿放血自救实行结构改革。结果，当然是被蒸蒸日上、全力冲刺的国产品牌打得毫无还手之力。

事实上这就是世界经济经历衰退，日本经济式微的一种外在表现罢了。真是可叹可叹。

（奥林巴斯、东芝接连曝出财务丑闻，使日企声誉下降）

还有一点，日本企业常年维持的良好形象的倒塌，也是一大因素。虽然说企业形象被破坏不一定是造成失败的主要原因，但却是推波助澜，恶化了企业的生存环境。有时候企业的一些昏招，甚至让企业破产消失都是有可能的。奥林巴斯和东芝都在这两年遇到了重大财务丑闻，偷税漏税，伪造财务数据，使得企业的美誉度降低，也就导致企业的抗风险能力进一步降低了。

既然这个不好，那个不好，那国产家电厂商干嘛还收购国外家电品牌呢？其实套用一句话：幸福的家庭都是相似的，不幸的家庭各有各的不幸————企业的倒闭各有各的原因，但企业的资本都是相似的————收购国外家电品牌，或许承接了相关债务，但是收获了经营渠道、品牌知名度、知识产权、各种现成的工厂车间、高素质的员工等等。既然我承受得起低价竞争，说明我这个企业抗风险能力大，收购又算得了什么？利大于弊啊。

所以，以后的趋势就是，各种行业都会出现国产品牌收购国外品牌的情况出现。在微观上，很多都是一种偶然（谁能想到财务丑闻呢）；在宏观上，却是一种必然。三洋、夏普、东芝这些曾经叱咤全球的日本骄傲，一个个成为某种意义上的国货。经济实力的增加必然会导致这种并购的增加，现在我们看到的，不过是历史滚滚车轮下的社会现实罢了。