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Microsoft takes over Skype’s China operations: bye bye TOM users cheer

Microsoft takes over Skype’s China operations: bye bye TOM users cheer(微软接管Skype中国业务:再见TOM,用户欢呼 )

Microsoft takes over Skype's China operations: bye bye TOM users cheer-Microsoft, Skype,MSN,TOM Online-IT information Microsoft takes over Skype's China operations: bye bye TOM users cheer

Operator TOM Skype Chinese business online today at its publishing on the Skype page announcement, saying on November 24 return Skype business to Microsoft Operations. Announcement, TOM Online said, since its 2004 takeover of Skype, TOM-Skype the user has exceeded 100 million.


Some media reported that TOM Online since last year involving Skype business-sector layoffs, the technician has been largely emptied. Skype related businesses operating in the country is unsatisfactory: user growth slowed, while Skype phone card sales is not very good.


When he entered the Chinese market, in order to circumvent policy restrictions, Skype decided to perform an operation of the joint venture. In 2004, TOM Online and Skype joint venture, TOM Online holding 51%,Skype holding 49%. Mutual is responsible for Skype's business in China.



In May 2011, Microsoft announced a $ 8.5 billion acquisition of Skype. But because China's business are unique, Skype still run by TOM Online. Late last year, Microsoft says that Skype will gradually replace the MSN in the future. In March this year, the MSN service is Skype integration in almost all countries, China is the only one country while retaining the MSN and Skype.


Recover Skype's business in China, Microsoft will solve the problem of saved money for years. Future can be foreseen, and MSN integration actions performed in other countries will also be appearing in China. The rest of the problem is that after business integration how to retain existing MSN users? And how they can be smoothly migrated to Skype? For Microsoft, this is the next challenge.


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微软接管Skype中国业务:再见TOM,用户欢呼 - 微软,Skype,MSN,TOM在线 - IT资讯
微软接管Skype中国业务:再见TOM,用户欢呼

负责运营Skype中国业务的TOM在线今天在其Skype页面上发布公告,称将于11月24日把Skype业务交还给微软运营。公告中,TOM在线还表示,2004年接管Skype以来,TOM-Skype用户已经突破1亿。


有媒体报道称,TOM在线从去年开始对涉及Skype业务的部门进行裁员,技术人员已经基本走光。而Skype在国内的相关业务经营得也并不理想:用户增长速度放缓,同时Skype电话卡的销量也不是很好。


当初进入中国市场时,为了避开政策限制,Skype决定采用合资公司的方式运营。2004年,Skype和TOM在线成立合资公司,TOM在线控股51%,Skype控股49%。双方共同负责Skype在中国的业务。



2011年5月,微软宣布以85亿美元收购Skype。但因为中国业务的特殊性,Skype中国依旧由TOM在线运营。去年年底,微软称未来Skype将逐步替代MSN。今年3月,几乎所有国家的MSN业务都被Skype整合,中国是唯一一个同时保留MSN和Skype的国家。


这次收回Skype在华业务,微软将解决积蓄多年的难题。未来可以预见,在其它国家上演的MSN整合动作也将在中国出现。剩下的问题是,业务整合后如何留住原有的MSN用户?以及如何将他们顺利地迁移到Skype?对微软来说,这是下一个挑战。


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