CCTV 315 exposure this year was "hungry" hottest Unicorn, in the view of many people in the industry there are a lot of certainty.

Near 2 years rise many new of small giant, basic is "Internet +", itself with emerging market, and consumption upgrade, label, like earlier when of buy, to now of taxi, and outside sold, and used cars and so on, they is market of Darling, has huge of user groups, in they lifestyle in the occupies important of role, valuation geometry level doubled, basic belongs to phenomenon level products, has natural of focused capacity.

Why become a 315 focus:

A + is the Internet has become a new economic engine or hot spots . Their roots in traditional areas, unlike the earlier pure Internet projects and public life at arm′s length, prone to substitute, also in line with the "public interest".

Second, from an industry in view of the development, high rise, wild growth, staking has become the top priority, management and standardization of sacrifice. External intervention will calm reflection, lessons, and gradually form a benign development mechanisms.

Three reports from the social value. Because the law has a certain lag, often there is some controversy in the new economy of space. From the perspective of a controversial topic and influence, is a great theme. In turn, it can push the relevant departments to step up supervision and legislation, it is coverage of social value.

In fact, CCTV′s 315 evening reports in recent years, despite some controversy at the stories and objectivity, but overall the reverse drive is also of positive significance to the Internet economy. I have always thought that those aspiring to become a great company, and wrote on the history of the Internet economy is a strong one Unicorn and the little giants, the immediate challenge is actually a bar mitzvah. Teenager making a mistake and then corrected, and relative tolerance to the public in mind, only by constantly improving its management systems, impeccable, the community, users, and their significance is more important, and only so that they will have a chance to be a really great Internet company.

今年央视315曝光了“饿了么”等炙手可热的独角兽，在很多行业人士看来存在许多必然性。

近2年崛起很多新的小巨头，基本是“互联网+”，本身带有新兴市场、消费升级等标签，比如早些时候的团购，到如今的打车、外卖、二手车等等，它们是市场的宠儿，拥有庞大的用户群体，在他们生活方式中占有举足轻重的角色，估值几何级倍增，基本属于现象级产品，具有天然的聚焦能力。

为什么会成为315重点关注对象：

一是互联网+已经成为经济生活的新引擎或热点。它们的根在传统领域，不像早期纯互联网项目和大众生活有一定距离，容易产生代入感，也符合“公众利益”。

二是从一个行业发展历程看，行业高速崛起，野蛮生长、跑马圈地成为企业第一要务，必然在管理和规范性等方面有所牺牲。外力的介入会让行业冷静反思，补课，逐步形成良性的发展机制。

三从报道的社会价值看。由于法律具有一定的滞后性，在新经济领域往往存在一定争议的空间。从争议性和话题影响力看，是绝佳的题材。反过来，它可以反推有关部门加强监管和立法，这是报道之外的社会价值。

实际上，从央视315晚会近几年的报道看，尽管在报道题材和客观性上产生一定争议，但是总体对互联网经济的反向推动也是有积极意义的。我一直认为这些有志于成为伟大公司、在互联网经济史上写下浓重一笔的独角兽及小巨头来说，眼前的挑战其实是一个成人礼。少年时犯点错然后改正，公众在心态上还相对宽容的，只有不断完善自身的管理体系，做到无懈可击，对社会、用户、以及自身意义更加重大，也只有这样才有机会成为真正伟大的互联网公司。