One-fourth online video advertising is the robot in-video advertising, online advertising, advertising-IT news
One-fourth robots in online video advertising

According to the United Kingdom, the Financial Times reported on 10th, a digital advertising crime the largest study to date indicates that next year using robots "see" advertisement fraud will give advertisers a $ 6 billion loss.

This study was supported by the United States National Association of advertisers (Association of National Advertisers, known as ANA), undertaken jointly with the advertising fraud detective White Ops. ANA Member for marketing expenditure is more than $ 250 billion a year.

This United States Bank found one-fourth online video advertising is performed by robots rather than real people "see". The robots here are implying a fraudster remote manipulation of automated computer programs.

This study analyzes the 5.5 billion ads, found that one out of every 10 display ads is by robots rather than real people watching.

Participating in the survey include Ford (Ford), Pfizer (Pfizer) and Nestlé (Nestlé) and other brands. The results of this survey are the clearest, that in the fast-growing online advertising market, fraud is widespread.

In order to deceive advertisers, designed to mimic the human manipulation fraud by moving the cursor and clicking on the mouse software, leaving the impression of someone accessing the site.

Are installing software on your own servers or hijacked computer security since fraudsters will be able to manipulate these robots from accessing certain Web sites. On its Web site so that they can sell advertising, or false traffic to affiliate sites profits.

Report says: "robots can behave like a sports fan, 6 digit incomes of people, people who wanted to buy a car, or looking for holiday gifts for grandchildren of grandparents. ”

In the report, White Ops and ANA in cooperation with 36 member bodies of the Association, analyzed between August 1 and September 30 this year online advertising traffic.

Researchers are implanting special software in the advertiser's ad unit, and then use the exclusive analysis techniques, and integrated third-party data to identify bots. In contrast, advertisers rarely take such small a way, such a detailed analysis of its online advertising campaign data.

Robot ratio observed in the study extended to the global display ads and video ads, ANA estimated 2015 global advertisers by robots and the loss of approximately $ 6.3 billion. At present, global spending on display advertising is estimated to be $ 40 billion, for video ad spending is estimated at 8.3 billion dollars.