Lenovo's ambition: to take Moto challenge Samsung, Apple, Lenovo, Motorola, iPhone5s, Samsung, Apple-IT news Lenovo's ambition: to take Moto challenge Samsung, Apple
According to foreign media reports, in January, Lenovo has announced it will spend US $ 2.91 billion (about 17.91 billion dollars) acquisition of Motorola mobility. Google 2 years ago for $ 12.4 billion (about 76.3 billion dollars) acquisition of Motorola mobility, some investors say the deal is a failure. Lenovo Chief Executive Yang yuanqing said the deal after completion of 4-6 quarter, Motorola mobility will profit.
How mobility can help Association
Motorola mobility for Lenovo offers to enter the United States as well as international Smartphone market opportunities. Motorola mobility has become the world's largest smartphone brand, product lines cover all price points. Motorola mobile Moto x, g and Moto DROID Ultra will boost Lenovo's product line, helping it to challenge Apple and Samsung.
In 2005, Lenovo's purchase of IBM's PC business, and expanded the company's product line, at the same time to enter the United States market. With IBM's ThinkPad brand, as well as strong supply chains and marketing channels, Lenovo overtake HP, Dell became the world's largest PC manufacturer. Just like IBM, Motorola will provide the association with the powerful relationship between retailers and operators, to enter the market in North America, Latin America and Western Europe.
Some investors worried that Motorola mobility cannot profit may affect one's next few quarters of profits. He believes that in the long run, Motorola good for shareholders, but will affect the company's profits in the short term.
Chairman Yang yuanqing said in a telephone interview, "we have identified the areas of cost-cutting. Lenovo and Motorola mobility integration, we can in terms of component procurement, supply chain to cut costs significantly. ”
Lenovo challenges Samsung and Apple road
Market research firm IDC data show that Samsung Smartphone shipments in the first quarter of this year to 85 million – an increase of 22%, market share is 30.2%. And Note the strong demand helped to keep the Samsung Galaxy s's dominance. Apple sold more than 43.7 million iPhone--up 16.8%, market share is 15.5%. Apple's growth from iPhone5s in mature markets, andiPhone 4S on strong sales in emerging markets.
Lenovo has sold 12.9 million smartphones, market share of 4.6%, came in fourth place. Lenovo's Smartphone sales grew by 63.3%, is among the highest in the major mobile phone manufacturers. After completing the deal to buy Motorola mobile, Lenovo's worldwide Smartphone market share would rise to around 6%, ahead of Huawei's third great wisdom master machine manufacturer, behind Samsung's second Android handset makers.
Market research firm Canalys analyst Chris Jones (Chris Jones) said, "we expect that Lenovo's global smartphone market share within the next 2 years will double, reaching double digits. ”
Motorola will accelerate the Association in the United States and global growth in the Smartphone market. Motorola mobility will provide more consistent with its pricing strategy to Lenovo products. Lenovo's product line, coupled with Motorola Mobile brand in both mature and emerging markets, will enable market leader in regional sales and market share, faces more pressure.
