The tongue 2 collector of video playback volume of nearly 800 million record-breaking tongue-2, tongue on China in the second quarter, tongue on China, network video-IT news The tongue 2 collector of video playback volume of nearly 800 million record

After more than a month, under the tongue on the China 2 last Friday from a highly publicized "day three meals a day" theme perfectly. Than expected with the tongue on China 1 is much more in the second quarter compared to the Fiery Hot reviews, sensational, making up stories, copied, etc on the tongue 2 comments flooded with various social networking sites. Although the comments everywhere, but still could not prevent the public attention and affection to the tongue 2. It is reported that seven of the tongue 2 sets at the Archie art, youku, Phoenix video sites such as Tencent, Sohu video, video, video after the hit, played almost 800 million.

Three meals a day, every day, seemingly plain, but live weight included. Want to understand a regional endemic culture, one of the key elements is the taste of the most basic meals. The Tip 2 to "meals" the collector, for Chinese audiences, would love to eat eat, and can be described as something more to say.

The perfect combination of TV and video websites

It is understood that the Archie art videos, youku, Phoenix, Sohu video after the tongue 2 online episodes, the playback volume of billions, which dominate the field of documentary film Phoenix play video total net quantity 18%. Meanwhile, the tongue 2 Club CCTV's average viewership of 1.7 per cent, ahead of both other programs to the program. Visible, the tongue 2 once again to refresh the new chapter of Chinese documentary.

A documentary masterpiece hot behind not only the achievements of the creators of the documentary, broadcast as well as benefit a lot.

With more and more critical audience, the tongue 2 from a warm early spring heat of the early summer along the way, not only for the CCTV record high ratings, attracting a large number of viewers, broadcast the title sponsor for the harvest in areas such as copyright, hundreds of millions of dollars . Similarly, the video sites also hit the tongue 2 harvesting an extremely high traffic, popularity and advertising costs.

It can be said that the popular video site of the tongue 2 Heli propaganda are inseparable. Led by Archie art, Phoenix, Sohu video video video sites, respectively made online topic for the tongue, as well as extensive outdoor advertising. Phoenix video begin in one month ahead of the launch of the tongue 2 high frequency transmission for advertising resources of the tongue 2 up to 8 million dollars , a wealth of resources not only to boost the popularity of the tongue 2, also brought great returns for advertisers, said Yang Di, Phoenix advertising department operations center.

Unique sowing good or sad?

Must say, Hunan satellite TV says it will cancel the copyright distribution shortly before that, in future, Hunan satellite TV, all the programs are no longer distributing the video site, is unique by the mango TV broadcast. Imagine If we had been the major video site's effort to join, under the tongue 2 on both in marketing and in the program will be less.

Industry analysts said most of the arts, film and television video Web site, over-reliance on traditional television. Remove copyright distribution, in a short time is bound to affect the video site, it will also facilitate the video sites to up the ante homemade content made the construction of, heavily recruited excellent television team. Instead, by controlling the TV media content copyright fight back, spread in large trends before, is also a kind of helpless.

According to Director Chen Xiaoqing describes the tongue, "were already in the preparatory process of the tongue 3. For the Chinese audience who likes food, under the tongue 3 still has a lot of expectations . It is reported that before the tongue 2 play, video and CCTV has emerged between the copyright episode, but in the end the video site is still online play of the tongue 2 as scheduled. CCTV does play with the video site to go hand in hand under the tongue 3, will have to wait