Nine?ten?Taobao?brushes,?why?
-Taobao?brushes-IT?news?Nine?ten?Taobao?brushes,?why?
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There?is?a?saying:?"ten?nine?brush?Taobao"?severity?on?Taobao?brushes?can?be?imagined.?But?it?was?a?means?of?consumer?fraud,?why?am?I?still?so?prevalent?
Taobao?brushes?can?be?seen?as?an?act?of?marketing,?but?this?type?of?marketing?is?based?on?deception,?so?that?Taobao?was?strictly?prohibited.
Brushing?alone?
Brush?Taobao?Taobao?shop?in?order?to?better?items?or?shop?Taobao?search?rankings?and?take?the?cheating,?can?generally?be?divided?into,?the?brush?unit?sales?to?prepare?for?the?explosion?and?brushes?credit?to?improve?the?shop?overall?creditworthiness,?generally?for?sales?fraud.
??Brush?Taobao?order?process
Taobao?brushes?that?there?has?been?any?good?
In?the?case?of?not?found?and?punished,?brush?can?offer?an?online?shop,?especially?newly?opened?online?shop?bring?a?range?of?benefits.
1,?increase?store?credit.?By?swiping?the?shops?can?boost?overall?credibility,?thereby?retaining?users.
2?to?improve?honey?sales.?The?vast?majority?of?promotions?on?Taobao,?require?a?sales?Taobao?shop,?must?praise?can?sign?up?for.?And?buyers?have?a?herd?mentality,?and?zero?sales,?baby,?it′s?hard?to?let?customers?decided?to?buy.?In?contrast,?higher?sales,?and?praised?a?number?of?products?and?buyers?gathered.
3?to?improve?rankings.?Taobao?search?result?was?affected?by?the?sale.?Sales?of?larger?possibility?of?ranking?is?higher.
4,?brush?train?clicks,?conversion.?Increase?click-through?rate?and?conversion?rate,?achieved?through?train?extension?at?a?lower?cost.
……
Brush?has?other?benefits,?not?repeat?them?all?here.?Prevalence?of?these?benefits?is?also?on?Taobao?brushes?most?direct?cause.
Underlying?causes
1,?objective?brush?can?achieve?flow?of?value?transformation
Brush?on?Taobao?alone?are?strictly?prohibited,?and?is?figured?out,?brush?product?links?will?be?deleted?directly,?or?even?entire?stores?on?Taobao?do?not?show?priority,?will?lead?before?the?normal?business?of?promoting?effect?disappeared.?But?if?"ten?nine?brush?Taobao,"?is?true,?then?the?current?so-called?Taobao?is?strictly?prohibited?"water".
Taobao′s?value?lies?in?traffic,?a?lot?of?Taobao?store?didn′t?have?the?advertising?budget,?and?no?actual?sales?and?support,?very?easy?in?a?lot?of?Taobao?shop?ultimately?faded?into?oblivion,?until?it?died.?It?is?Taobao?shop?owners?lose,?Taobao,?has?resulted?in?flows?of?waste,?some?media?reported?that?Taobao?internal?personnel?had?acquiesced?in?some?brush.?Many?brushes?had?become?a?universal?eco-Taobao?online?shop?owners?survive.
2?interests,?brush?has?grown?into?a?chain
This?leads?to?brush?one?of?renovation,?impossible.
Brush?service?is?specialized?company?in?the?market,?some?brush?fee?be?paid?as?long?as?the?owner?can?operate.?Even?has?a?special?brush?negative?comments,?these?companies?are?trading?for?evil?named?Opus?Dei,?benefits?to?coerce?sellers?to?delete?comments.
Brush?company?owner?demand,?offers?a?breakdown?of?different?types?of?products,?such?as?browse?slips,?envelopes,?pay?slips,?and?advance,?browse?in?order?to?increase?page?views?alone;?a?red?envelope?in?order?to?increase?sales?and?paid?and?advance?but?also?to?increase?unit?sales,?the?difference?is?paid?in?different?ways.
In?order?to?speed?up?the?brush?and?success,?and?high-tech?means?are?used.?Specialized?brush?appeared,?and?some?even?can?automatically?identify?the?Taobao?code.
Brush?of?repeated,?Taobao?has?led?to?growth?of?the?"morph".?On?the?whole,?brush?Taobao?will?corrode?the?"body"?up?Taobao′s?promotion?costs,?without?brush?single-store?survival?more?difficult,?Taobao′s?recommendations?also?fail,?the?impact?of?the?trade?fair.
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十个淘宝九个刷，为啥？?-?淘宝,刷单?-?IT资讯
十个淘宝九个刷，为啥？
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有句话说“十个淘宝九个刷”，淘宝上刷单的严重程度可想而知。不过这分明是一种欺诈消费者的手段，为什么还能如此盛行？
淘宝刷单可以看作一种营销行为，不过这种营销行为是建立在欺骗的基础之上，因此是被淘宝严格禁止的。
刷单是什么？
淘宝刷单是指淘宝店铺为了获得单品或店铺较好的淘宝搜索排名而采取的作弊行为，一般可分为单品刷销量为做爆款等做准备和刷信誉以提高店铺整体信誉度，方式一般为销售作假。
▲淘宝刷单流程
淘宝刷单有什么好处？
在没有被发现和惩罚的情况下，刷单确实能给网店，特别是新开的网店带来一系列好处。
1、提升店铺信誉。通过刷单可以提升店铺整体信誉，从而留住用户。
2、提升宝贝销量。绝大多数淘宝上的优惠活动，都要求淘宝店有一定销量，一定好评才可以报名。而且买家有从众心理，零销量的宝贝，很难让顾客下定决心购买。相反，销量高，好评多的产品，购买者云集。
3、提升排名。淘宝搜索结果受销量影响很大。销量越大，排名靠前的可能性就越高。
4、刷直通车点击、转化。提升点击率和转化率，以较低的成本实现直通车的推广。
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刷单还有其他好处，在这里不一一赘述。这些好处也是淘宝上刷单盛行的最直接的原因。
深层原因
1、客观上刷单可以实现流量价值转化
刷单在淘宝上被严格禁止，被发现之后，刷单产品的链接会被直接删除，甚至整个店铺在淘宝上不优先展示，会导致之前所做的正常的商业推广效果也消失殆尽。不过如果“十个淘宝九个刷”是真的，那么淘宝目前所谓的严格禁止就有“水分”。
淘宝网的价值在于流量，大量的淘宝新店没有足够的广告推广预算，又没有实际的销量作支撑，很容易在大量的淘宝店中湮没无闻，直至死掉。这不仅是淘宝店主的损失，对淘宝来说也造成了流量的浪费，有媒体曾报道称淘宝内部人员也曾默许部分刷单行为。如今大量的刷单现象已经成为淘宝上网店主生存的一种普遍生态。
2、刷单已经成长为利益链条
这导致刷单的形式翻新，防不胜防。
市场有专门提供刷单服务的公司，只要店主支付一定的刷单费用就可以操作。甚至还有专门刷恶评的，这些公司以交易给恶评为主业，胁迫卖家提供好处才删除评语。
刷单公司还针对店主需求，提供了不同种类的细分产品，例如浏览单、红包单、代付单和垫付单，浏览单是为了增加浏览量；红包单是为了增加销量；而代付单和垫付单也是为了增加销量，差别在于支付方式不同。
为了提升刷单速度和成功率，高科技手段也被用上。专门刷单的软件出现，有的甚至可以自动识别淘宝的验证码。
刷单屡禁不止，已经导致淘宝的成长“变形”。整体上看，刷单会腐蚀淘宝的“肌体”，抬高淘宝网的推广成本，使得不刷单的新店生存更加困难，也让淘宝网的推荐机制失效，影响了交易公平性。
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