Beauty expert: a good product is not enough, have to have a good brand for China-CES2014,CES, the International Consumer Electronics Show-IT information Beauty expert: a good product is not enough, China must have a good brand

United States jiali·xiapiluo 5th, President of the Consumer Electronics Association said in a recent interview with Xinhua, Chinese consumer electronics companies to succeed in the global, not only on good products that also have a respectable brand.

The same day, United States Consumer Electronics Association in the United States hosting the 2014 International Consumer Electronics Show in Las Vegas for the media's first new product launches, shows from around the world over more than 70 new products from consumer electronics companies.

Shapiro suggested that Chinese enterprises should take advantage of the international exhibitions such as the international consumer electronics show to promote their brand image in the world. He said, the international consumer electronics show which attracts more than 5,000 journalists and tens of thousands of buyers, investors and various types of companies to participate, companies can build trust through face-to-face communication, very helpful to building enterprises to strengthen their brands.

" These leading Chinese enterprises such as Lenovo, Hisense, Haier's success at the international consumer electronics show is a good example ," Shapiro said.

Journalists on the day of the Conference found the figure of a number of Chinese enterprises: Lenovo accounted for more than one booth, was packed with journalists Wai. Domestic mobile phone brand Meizu appeared for the first time, according to the company personnel, one of the Festival's main objectives is to make foreign consumers are familiar with the brand, groundwork to expand overseas markets for the product.

United States Consumer Electronics Association officials estimate that 700 to 800 Chinese enterprises this year, accounted for more than more than 3,200 exhibitors near one-fourth. According to forecasts, this exhibition participants will reach 150,000.

Shapiro said of this year's International Consumer Electronics Show hot spots as well as ultra high definition TV, hi-fi stereo, traditional consumer electronics products such as smart cars, many 3D printing technology to the rising star. This year's international consumer electronics show in 3D printing area was first established to meet fast-growing demand 3D printing industry.

International Consumer Electronics Show, the world's consumer electronics manufacturers to release, one of the biggest stage show new products and new technologies, called international consumer electronics industry, "the Weathervane". This year's show will be held from 7th to 10th.

Focusing on consumer electronics news, please pay attention to IT information -theCES2014feature.

美专家：好产品还不够，中国更得有好品牌 - CES2014,CES,国际消费电子产品展 - IT资讯
美专家：好产品还不够，中国更得有好品牌

美国消费电子协会主席加里·夏皮罗5日在接受新华社记者采访时说，中国消费电子企业要在全球获得成功，不仅要有好产品，还要有令人尊敬的品牌。

当天，美国消费电子协会在美国拉斯韦加斯举办2014年国际消费电子展面向媒体的首场新产品发布会，展示了来自全球70余家消费电子企业带来的最新产品。

夏皮罗建议，中国企业应利用国际消费电子展等国际展会来提升自身在全球的品牌形象。他说，国际消费电子展每年吸引5000多名记者以及数以万计的买家、投资人和各种类型的企业前来参会，企业可以通过面对面的交流建立信任，对企业加强品牌建设非常有帮助。

“联想、海信、海尔等这些中国知名企业在国际消费电子展上的成功就是好例子，”夏皮罗说。

记者在当天的发布会上发现了多家中国企业的身影：联想占据了多个展位，被各国记者围得水泄不通。国产手机品牌魅族也首度现身，据该公司人员介绍，此次参展的主要目的之一就是让外国消费者熟悉品牌，为产品拓展海外市场打基础。

美国消费电子协会官员估计，今年有700到800家中国企业参展，占全部3200余家参展商的近四分之一。据预测，本次展会的参会人员将达到15万。

夏皮罗说，今年国际消费电子展的热点既有超高清电视、高保真音响、智能汽车等传统的消费电子产品，也不乏3D打印技术这样的后起之秀。今年的国际消费电子展首次设立了3D打印专区，以满足迅速发展的3D打印产业需求。

国际消费电子展是全球消费电子厂商发布、展示新产品和新技术的最大舞台之一，被称作国际消费电子行业的“风向标”。今年的展会将于7日到10日举行。

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