The soaring Amazon-IT Amazon shares first broke the $ 400 mark-news Soaring price, Amazon's stock price broke the $ 400 mark

This summer, Amazon's stock price surpassed the $ 300 mark. After just 5 months, the unit hit a new high on Friday, surpassed the $ 400 mark. At this point, Amazon shares rise over the year to reach 60%.

Although Amazon fails to make a profit, and continues to invest heavily in construction order fulfillment center and the data center, but the stock was soaring past the alarming rise of 5 per cent at the close to 700%.

However, the company's profitability is also being called into question. Financial Web site InvestorPlace.com edit jiefu·leifusi (JeffReeves) said: "Although Amazon philosophy's commitment to open up future prospects at the expense of short-term profitability and admirable, but investors should remain vigilant and avoid have unrealistic fantasies. After all, Amazon will inevitably experienced setbacks, may even be difficult to achieve high expectations – when after investors to distinguish the difference between hype and reality, many innovators will be confronted with a blow. ”

But while Amazon's margins, and even losses, but investors seem to be very optimistic about the long-term prospects of the company. Rising stock prices is the best example. Amazon currently has a market value of $ 184 billion, is comparable, apples for $ 495 billion, Microsoft's $ 307 billion, Facebook is US $ 134 billion.

From a realistic point of view, Amazon does have a lot of potential engine of growth. Despite the slow progress, but the company continued to grocery delivery business to Seattle area outside. The company also plans to expand the base, to accommodate more staff. Amazon's original TV shows as well. And revealed this month drones distribution project is more looking forward to the industry.

一路飙升，亚马逊股价首破400美元大关 - 亚马逊 - IT资讯
一路飙升，亚马逊股价首破400美元大关

今年夏天，亚马逊股价首次突破300美元大关。短短5个月后，该股便在本周五创下新高，首次突破400美元大关。至此，亚马逊股价今年以来的累计涨幅达到60%。

虽然亚马逊未能盈利，而且仍在大举投资建设订单履行中心和数据中心，但该股还是一路飙升：过去5年创下了接近700%的惊人涨幅。

然而，该公司的盈利能力还是受到质疑。财经网站InvestorPlace.com编辑杰夫·雷福斯(JeffReeves)说：“虽然亚马逊的经营理念和不惜牺牲短期利益开拓未来前景的决心令人钦佩，但投资者也应该保持警惕，避免抱有不切实际的幻想。毕竟，亚马逊难免经历挫折，甚至有可能难以实现过高的预期——当投资者分清了炒作与现实的区别后，很多创新者都会遭遇类似的打击。”

不过，尽管亚马逊的利润微薄，甚至经常亏损，但投资者似乎十分看好该公司的长期前景。股价的不断上涨便是最好的例证。亚马逊目前的市值为1840亿美元，可资比较的是，苹果为4950亿美元，微软为3070亿美元，Facebook为1340亿美元。

从现实角度来看，亚马逊的确有很多潜在的增长动力。虽然进展缓慢，但该公司仍在不断将杂货配送业务拓展到西雅图以外的地区。该公司还计划扩大总部，以容纳更多员工。亚马逊的原创电视节目同样进展顺利。而本月披露的无人机配送项目更是令业内人士倍感期待。