Huawei does not give up United States smartphone market-Huawei-IT news Huawei: don't give up United States smartphone market
United States sci-tech blog AllThingsD reported, despite the announced to give up United States telecom equipment market , Huawei still wanted in the United States smartphone market breakthroughs.
On a global scale, Huawei has launched a variety of smart phones , including a variety of high-end mobile phones. But in the United States, Huawei sells mainly entry-level products and sales channels mainly for prepaid carriers such as Leap and MetroPCS-food T-Mobile-food Cricket.
Last July to join the company's Executive Vice President of kelin·jiersi (Colin Giles), said: "the main obstacle we face is that brand strength in the high-end market. "Gilles is responsible for Nokia's China business for more than 10 years before that time.
Executive Vice President of Huawei kelin·jiersi (Colin Giles)
Huawei has tried in event sponsorship and movie ads, marketing tools, but Gilles said, reversing the market perception of Huawei takes some time, as well as the company's continuing investment. In an interview this week, he said: "If you seriously consider United States business, then you need to focus on marketing. "But he also acknowledged that Huawei's marketing is limited:" we do not have huge budgets like Apple or Samsung. ”
Current trends will bring help to Huawei: t-mobile, led by, United States a number of operators are reduced to the new flagship mobile phone into a large number of operator subsidies. This will result in more equal competition in the market, and Huawei mobile phone value is more likely to be reflected.
Gilles said other favourable factors, such as Huawei, the Chinese manufacturers are Samsung and LG in the past few years of success. He said: "people see Korea firms was five or six years ago, and now what happens. This gives companies like Huawei has opened the door. ”
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华为：不放弃美国智能手机市场 - 华为 - IT资讯
华为：不放弃美国智能手机市场
美国科技博客AllThingsD报道称，尽管已宣布放弃美国电信设备市场，但华为仍希望在美国的智能手机市场取得突破。
在全球范围内，华为已推出多款智能手机，包括多款中高端手机。不过在美国，华为主要销售入门级产品，而销售渠道主要为预付费运营商，例如Cricket旗下Leap和T-Mobile旗下MetroPCS。
今年7月加入华为的执行副总裁科林·吉尔斯(Colin Giles)表示：“我们面临的主要障碍在于高端市场的品牌实力。”吉尔斯此前负责诺基亚中国业务超过10年时间。
华为执行副总裁科林·吉尔斯(Colin Giles)
华为已尝试了活动赞助和电影内广告植入等营销手段，不过吉尔斯表示，扭转市场对华为的观念还需要花一段时间，同时也需要华为的持续投资。他在本周接受采访时表示：“如果你认真考虑美国业务，那么就需要专注于营销。”不过他同时承认，华为的营销受到限制：“我们不会像苹果公司或三星一样有庞大预算。”
当前的一大趋势将给华为带来帮助：在T-Mobile的牵头下，美国多家运营商正减少向新款旗舰手机投入的大量运营商补贴。这将使市场竞争更平等，而华为手机的价值也更容易得到体现。
吉尔斯表示，另一个对华为等中国厂商有利的因素是三星和LG过去几年的成功。他表示：“人们看到韩国厂商五六年前是什么情况，而现在又是什么情况。这给类似华为的公司打开了大门。”
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