Demographic dividend: one 2016 digital music revenue accounted for more than 50% for the first time-digital music, streaming-IT information

On April 26, the international recording industry association (IFPI) released the 2017 global music report, the report shows growth in 2016, the global recorded music market 5.9% for the 1997 International records – the highest since the Association began tracking the market. Total revenue amounted to us $15.7 billion (IFPI statistics for record company revenues, not including the other revenues of the music industry).

Among them, the growth in digital revenues in particular market. Report shows 17.7% digital revenue growth last year, accounted for half of global recorded music industry revenue for the first time. Among them, the streaming download revenue was offset by the growth and the decline in real income (20.5% and 7.6%, respectively).

Markets in mainland China, recorded music revenue growth 20.3% in the Mainland last year, streaming media revenue rose 30.6%.

Report shows that streaming media market player in the Mainland Internet company Tencent Holdings on the Mainland, in addition to QQ music, company last year bought two music streaming service from the ocean cool dogs and cool. Music Entertainment Group owns three newly established Tencent platform, paying more than 15 million users, according to the market share of the turnover estimates more than 70%.

Tencent Music Entertainment Group Vice President Wu Weilin, said: "we visited music actually has more than 600 million the number of monthly active users, which means that, even if subscribers to 15 million, and our subscriber conversion rate of less than 3%. In contrast, characteristically the conversion rate of other services in other countries, so long as market conditions continue to improve, gradually curb piracy, we believe that the coexistence of opportunities and growth potential. ”

For nearly two years, regulators increase removes infringing content, efforts to combat piracy, some large domestic music platform established and expanded to promote the emergence of music market, as well as the international record companies to enhance the artists and Repertoire of mining and investment for three reasons, music of the mainland market is gradually warmed up.

According to last year's IFPI2016 figures from the report show, music sales in 2015 rose 63.8% in the Mainland, growing very fast.

Warner Music greater CCO Ma Xiuxing said "low cost combination of high quality and easier to let consumers decide to buy music subscription model. More than 1.3 billion people in the Mainland. Even if only a small number of people to pay for streaming services, the music market will be the world's largest. ”

人口红利再现：2016年数字音乐收入占比首次超过50% - 数字音乐,流媒体 - IT资讯

4月26日，国际唱片业协会（IFPI）发布《2017全球音乐报告》，报告显示全球录制音乐市场规模在2016年增长了5.9%，为1997年国际唱片协会开始跟踪市场以来的最高涨幅。总收入达157亿美元（IFPI的统计口径为唱片公司的收入，不包括大音乐产业的其他收入）。

其中，数字收入的增长尤其值得市场关注。报告显示，去年数字收入增长17.7%，首次占到全球录制音乐产业年收入的半壁江山。其中，流媒体的增长抵消了下载收入和实体收入的下滑（降幅分别为20.5%和7.6%）。

在中国内地市场上，去年录制音乐在内地的收入增长20.3%，其中流媒体收入上升了30.6%。

报告显示，内地流媒体市场主要玩家是内地互联网巨头腾讯控股，除了QQ音乐外，腾讯去年从海洋音乐收购了另外两个流媒体服务酷狗和酷我。新成立的腾讯音乐娱乐集团拥有三个平台，付费用户数量超过1500万，按交易额估算的市场份额超过70%。

腾讯音乐娱乐集团副总裁吴伟林表示：“我们访问音乐的月活跃用户数量实际上已经超过6亿，这意味着，即便订阅用户数量为1500万，我们的订阅用户转换率仍不足3%。而相比之下，其他国家的其他服务的转化率高达20 - 30%，所以只要市场情况继续改善，盗版问题逐渐遏制，我们认为机会和增长潜力并存。”

近两年来，受监管部门加大删除侵权内容、打击盗版的力度，国内几大音乐平台的建立和扩大推动了音乐交易市场的出现，以及国际唱片公司加强对内地艺人和曲目的挖掘和投资三个原因，内地音乐市场正在逐渐回暖。

根据去年IFPI2016年的报告提供的数字显示，内地音乐销量在2015年上涨了63.8%，增长速度非常快。

华纳音乐大中华区CCO马秀兴表示，“低成本和高质量相结合的订阅模式更容易让消费者决定购买音乐。内地的人口超过13亿。即便只有一小部分人为流媒体服务付费，形成的音乐市场也会是世界最大。”