Last week, Senior Vice President of networking giant Tencent Zhang Xiaolong, China has disclosed some of the pictures show chat app has begun to integrate "applet". This feature allows users without having to download software on the basis of using a variety of Internet services, greatly extend the capabilities of micro-letter.

According to foreign media reports, from the beginning of this month, Tencent has been combined with a small number of users to test the applet. If the app this function to succeed, it will once again elevate the influence of Tencent's mobile Internet market.

Foreign media analysis applet Tencent may bring some positive effects:

First, the applet will consolidate Tencent's position as the leading mobile application provider. Tencent has now named "treasures" of third-party mobile software store, in the coverage of China's installed capacity has reached 24%.

And the micro-markets, China is the most important mobile chat, at the end of last year, has covered the 93% of first-tier and second-tier cities of smartphone users. Applet appears, will other mobile app stores have been further marginalized.

Secondly, the applet provides a unique opportunity for Tencent, Apple
Href = "http://IOS.iThome.com/" target= "_blank" >iOS the operating system software market. Apple mobile phones, tablet computers and other equipment is built on a closed ecological system, a user can only be purchased from Apple's own app store software and digital content, which makes it impossible for Tencent develop iPhone market, and most of the resources are invested in An Zhuoping stage. The future, iPhone users will be able to through the letters, using a rich application services.

Foreign Media noted that the applet will increase user stickiness, and the use of time to the letter. According to United Kingdom Economist pointed out that micro-smartphone users, China has accounted for 30% of online time. Of course, the app users also like micro-letter or Tencent more apps, applets feature will let users and slightly closer to the letter.

Tencent's move could be called "a start an APP in the APP". In this strategy, Tencent is not lonely player. In the age of the mobile Internet, mobile IM and social media was all the rage, mobile software store operators are trying to cover more users, while avoiding downloading software installation problems.

Most recently, Apple gives third-party developers have released a new feature, you can launch an external software in its chat iMessage. In addition, the Web search giant Google has launched a program called "Instant Apps" feature, allowing consumers in the context of without having to download and install the software, part of the software features on first use. Apple and Google's services, will give the brand and bring more channels, to cover their potential consumers.

上周，中国网络巨头腾讯的高级副总裁张小龙对外披露了一些照片，显示聊天工具微信开始整合“小程序”。这一功能可以让微信的用户在无需下载软件的基础上，使用各种互联网应用服务，极大扩展微信的功能。

据外媒报道，从本月初开始，腾讯已经在联合一小部分用户对小程序进行测试。如果微信这一功能获得成功，它将再一次提升腾讯在中国移动互联网市场的影响力。

外媒分析了小程序可能给腾讯带来的一些积极影响：

首先，小程序将会巩固腾讯作为移动应用提供商的领先地位。目前腾讯拥有名为“应用宝”的第三方移动软件商店，在中国的装机覆盖率已经达到了24%。

而微信是中国市场最重要的移动聊天工具，截至去年底，已经覆盖了93%的中国一线和二线城市的智能手机用户。小程序的出现，将会让其他移动软件商店进一步被边缘化。

其次，小程序给腾讯提供了一次独特机会，开发苹果href="http://ios.ithome.com/" target="_blank">iOS操作系统的软件市场。苹果在手机、平板电脑等设备上构建的是封闭的生态系统，用户只能从苹果自己的软件商店购买软件和数字内容，这使得腾讯无法开拓苹果手机市场，并把大部分资源投放在了安卓平台上。未来，苹果手机的用户也将能够通过微信，使用到丰富的应用服务。

外媒指出，小程序还将会提高微信的用户黏性和使用时间。根据英国《经济学家》指出，微信已经占到了中国智能手机用户三成的在线时间。当然，微信的用户也希望获得微信或者腾讯之外更多的应用服务，小程序功能将会让用户和微信的关系更加密切。

腾讯此举可以称之为“在一款APP中启动另外一款APP”。在这种战略方面，腾讯并非寂寞高手。在移动互联网时代，移动聊天工具和社交媒体风靡一时，移动软件商店的运营商都在想方设法覆盖更多的用户，同时避免下载软件安装的麻烦。

比如最近，苹果公司给第三方开发者推出了新功能，可以在其聊天工具iMessage中启动外部的软件。另外，网页搜索巨头谷歌也推出了一个名为“Instant Apps”的功能，可以让消费者在无需下载安装软件的背景下，首先使用上该软件的一部分功能。苹果和谷歌的这种服务，将会给品牌和企业带来更多的渠道，去覆盖他们潜在的消费者。