Advertisers have begun to withdraw most of the advertising budgets from traditional media, and turned to the Internet, digital advertising is booming. In this area, Google and Facebook is becoming the dominate, while other companies in the group shrinks.

This is Digital Content jiesen·jinte, Next Chief Executive (Jason Kint) through data analysis came to the conclusion, the Agency is the trade group representing digital content publishers and companies.

Peer Gynt will represent digital advertisers trade group Interactive Advertising Bureau released data with Google and Facebook public data were compared. He concluded that, in the first half of this year, the two companies on behalf of the United States all the growth of the digital advertising industry.

Peer Gynt estimates that Google's advertising revenues in the first half of this year grew by 22%, 60% of the total advertising market grew. While Facebook advertising revenue growth in the first half of 67%, 43% of the total advertising market grew. Combined equivalent to 103% growth. This means that other companies in the industry share of growth in the digital advertising market is shrinking.

As one estimate puts it, each invested $1 in digital advertising, Google and Facebook make 85%, that Google and Facebook investors cheered, but it also left many people panicked.

But in fact, Sargent statistic does not mean that all companies in the digital advertising ecosystem are shrinking, but simply the collective to reduce the proportion of companies. He used three different types of data sources, namely Google's figures and public figures, Facebook open IAB Digital, which is compiled by the PricewaterhouseCoopers survey results.

This means that Peer Gynt is not "apples and apples" comparison of similar and more "apples and pears" comparison. For example, Peer Gynt must guess Google in the United States earn much money, how much money is earned in the rest of the world, because the company has never released figures.

PWC survey Dawei·xierweiman (David Silverman) did not comment on the specific companies or Peer Gynt statistical survey. But in his view, data released by simply comparing the data with them, come to the conclusion may not be accurate enough.

But the Pivotal Research Analyst bulaien·weize (Brian Wieser) this week conducted a similar study of Peer Gynt, and come to similar conclusions: Google +Facebook= all the growth, and other entities in the industry collectively lost 5%.

Time Warner CEO Jeff Bewkes (Jeff Bewkes) that Google and Facebook are a leading digital advertising, this allows at and t takeover of time Warner will provide the ability to compete with them.

广告商已经开始将大部分广告预算从传统媒体上撤回，并转向互联网，数字广告正蓬勃兴起。在这个领域，谷歌和Facebook正成为主宰，而其他公司则在集体缩水。

这是Digital Content Next首席执行官杰森·金特(Jason Kint)通过数据分析得出的结论，这家机构是代表数字出版商和内容公司的贸易团体。

金特将代表数字广告商的贸易集团Interactive Advertising Bureau公布的数据与谷歌和Facebook各自公开的数据进行对比。他得出结论称，在今年上半年，这两家公司代表了美国数字广告行业的所有增长。

金特估计，谷歌今年上半年的广告营收增长了22%，占广告市场同比增长的60%。而Facebook上半年的广告营收增长了67%，占广告市场同比增长的43%。两者相加相当于增长了103%。这意味着，业内其他公司在数字广告市场增长中所占比重正大幅缩水。

正如有人估算的那样，在数字广告领域每投入1美元，谷歌和Facebook就赚了其中的85%，这让谷歌和Facebook投资者欢呼雀跃，但同时也让许多人感到恐慌。

但实际上，金特的统计并非意味着数字广告生态系统中的所有公司都在缩水，只是这些公司所占的比重集体减少。他使用了三种不同的数据源，分别是谷歌公开的数字、Facebook公开的数字以及IAB数字，后者是普华永道通过调查汇编的结果。

这意味着，金特的研究并非“苹果与苹果”的同类对比，而更多是“苹果与梨”的横向比较。举例来说，金特必须猜测谷歌在美国赚了多少钱，在世界其他地区赚了多少钱，因为该公司从未公布具体数字。

普华永道参加调查的大卫·西尔维曼（David Silverman）没有对其调查的具体公司或金特的统计发表评论。但他认为，简单地将公司公布的数据与他们研究的数据进行对比，得出的结论可能不够精确。

但Pivotal Research分析师布莱恩·威泽（Brian Wieser）本周也进行了类似金特的研究，并得出相似结论：谷歌+Facebook=全部增长，业内其他实体集体缩水5%。

时代华纳首席执行官杰夫·比克斯（Jeff Bewkes）表示，谷歌和Facebook正主导数字广告领域，为此允许AT&T收购时代华纳将可提供与它们竞争的能力。