Facebook is testing a new product, the interface and user experience is very similar to Snapchat.

Facebook development is a new photo and message functions. The company said new features to help users "share what is happening moment to better express themselves." Integrating a variety of optional effects, but once opened a photo or a video, you have 24 hours to reply, otherwise the content will disappear.

This description of déjà vu. Yes, this is a feature that sounds like Snapchat "burn after reading." Considering Facebook on several occasions to try to imitate Snapchat products, so it is not surprising.

The difference is that Facebook application will be integrated into the flagship of this product, and it has 1.7 billion users. Previously, Facebook attempted to launch a separate application to imitate Snapchat features, such as Poke, and Slingshot. Main applications of Facebook, this new camera even come with a separate Inbox. This means that you do not need to use Messenger to send and receive photos and videos.

This camera features are tested, only in Ireland online. But Facebook is still significant. Since its rejected Facebook's offer, Snapchat and CEO Aiwen·sipige (Evan Spiegel) became Facebook's "scourge", competing with the company for the next generation of young users. Therefore, Facebook and Instagram try replicating its interesting features Snapchat, whether it's head as a filter, the story features, are a pair of news.

Facebook the release of new products based on the same concept.

If you think that Facebook launched, this camera is very familiar, it is because Facebook has tested similar products in several international markets around the Olympic Games. Was a successful test, so it's worth try.

Facebook正在测试又一款新产品，其界面和使用体验都非常类似于Snapchat。

Facebook开发的是新的拍照和消息功能。该公司表示，新功能帮助用户“分享正在发生的瞬间，更好地表达自我”。其中集成了多种可选特效，而一旦打开一张照片或一段视频，那么用户有24小时做出回复，否则这些内容就会消失。

这样的描述似曾相识。是的，这一功能听起来很像是Snapchat的“阅后即焚”。考虑到Facebook曾多次试图模仿Snapchat的消息产品，因此这并不令人惊讶。

这次的不同在于，Facebook将这一产品集成至了旗舰应用，而这款应用已有17亿用户。此前，Facebook试图推出单独应用去模仿Snapchat的功能，例如Poke和Slingshot。在Facebook的主应用内，这一新的相机功能甚至配备了单独的收件箱。这意味着，你不需要使用Messenger就可以收发这些照片和视频。

这一相机功能正在测试中，目前只在爱尔兰上线。不过Facebook此举依然意义重大。自拒绝Facebook的收购提议以来，Snapchat及其CEO埃文·斯皮格（Evan Spiegel）就成为了Facebook的“心腹大患”，与该公司争夺下一代的年轻用户。因此，Facebook和旗下的Instagram不断尝试复制Snapchat的有趣功能，无论是头像滤镜、故事功能，还是一对一消息。

Facebook此次发布的新产品也是基于同样的理念。

如果你觉得Facebook推出的这一相机功能很熟悉，那么是因为，Facebook曾在几个国际市场围绕奥运会测试过类似产品。当时的测试很成功，因此值得继续尝试。