First we know that bad things, is the broadcast of pornography involved. These vulgar content directly through the bottom line of the law, are facing both regulators and live platform campaigns, but it is just purified live first step.

Because when the announcers faces the great temptation of Fame and fortune, who for the sake of Limelight's imagination is endless. Playing community, the raw mouse ... ... These live, may not step on the last line of the law, refraction is broadcast to the world the grey side.

You may not know that these alternative live be so clear, but you need to know that they have been influential, has won the right to speak, they carried millions of fans into a sick world. Their "success", is more likely to lead more anchors, try these malformations, such spread again and again. It's a grim cycle.

? Anchor Zhang Zixin

In September, the crops in the field not to harvest time. Zhang Zixin is wearing a white camouflage uniforms, cut a popular hairstyle, appeared in front of reporters.

Zhang Zixin, carrying villagers to cut their crops of corn, and built sheds, doing in the cornfields "outside broadcast". Villagers would not let him get near the net, he took more than 5,000 yuan, own has reticle to crops. He studied communication, do not know Pozmann the entertainment to the death, but he apparently knows, what to do to please the fans of that group to see him live.

In broadcast platform, fans called him "elder brother", he had more than 110,000 fans. His eye to eat rats and bats to win fans on, fans are willing to pay for it. Blend bar for many years doing nothing, he saw users to explain the worship of the host of the game, see the Bell of the wilderness survival, he combined the two, thought maybe red than Bell.

On the live platform is stark contrast to the Fiery Zhang Zixin situation in the village. 36-year old Zhang Zixin considered incompatible in the village, in the eyes of people, he holds a cell phone in the village every day talking to himself, so much not to find a woman to live, is doing nothing.

"Money not to do this. "Said that when Zhang Zixin had a smoke, soot dust on the floor as you like. Zhang Zixin also dread an accident, such as eating a centipede, he eased a little bit, sure no problem, then live. When you eat a live frog before he fainted. In the evening in the last 4 hours, some netizens said his "live bed scam".

首先大家意识到的坏事儿，是涉色情的直播。这些低俗的内容直接击穿了法律的底线，正在面临监管部门与直播平台的双重扫荡，但是，这只是净化网络直播的第一步。

因为当主播们面临着名与利的巨大诱惑时，他们为求搏出位的想象力是无穷无尽的。扮演社团、生吃老鼠……这些另类的直播，或许没有踩过法律的最后底线，折射的却是直播世界灰色的一面。

你或许不知道这些另类的直播为何会如此吸睛，但你需要知道他们已经获得影响力，已经获得了话语权，他们裹挟着数以百万计粉丝滑向一个病态的世界。而他们的“成功”，更有可能引领更多主播，尝试这些畸形的行为，如此一而再、再而三地进行传播。这是一个令人生畏的循环。

▲主播张子新

9月，地里的庄稼还没到收割的时机。张子新穿着件泛白的迷彩服，剪了一个当下流行的发型，出现在记者面前。

张子新背着村里人把自家庄稼地里的玉米割了，搭成棚子，在庄稼地里做“户外直播”。附近的村民不让他蹭网，他就花了5000多元，自己架了根网线到庄稼地里。他没学过传播学，不知道波茨曼的《娱乐至死》，但他显然知道，怎么做才能取悦那群看他直播的粉丝。

在直播平台上，粉丝们称呼他“张哥”，他有11万多粉丝。他靠着生吃老鼠、蝙蝠博得粉丝的眼球，粉丝们也愿意为此买单。混迹网吧多年无所事事的他，看到了网友对游戏解说主播的崇拜，看到了贝尔的《荒野求生》，他把这两个结合起来，想也许会比贝尔还红。

与直播平台上的火热形成鲜明对比的是张子新在村里的境遇。36岁的张子新在村里显得格格不入，在人们看来，他每天拿着个手机在村里自言自语，这么大了也不找个女人过日子，就是不务正业。

“有钱谁也不会来做这个。”说这话的时候，张子新抽了根烟，烟灰随意地掸在地上。张子新自己也怕吃出事，例如吃蜈蚣，他会小心翼翼地一点点来，确定没什么大碍，再进行直播。之前直播吃一种青蛙的时候，他昏了过去。在昏过去的4个小时里，一些网友说他“直播睡觉骗钱”。