Study: Internet users feel powerless about privacy-online privacy, privacy-IT information
A study by the University of Pennsylvania (PDF) confirms what many of us already know things: netizens for advertisers and Internet companies undermine their dissatisfaction with the way privacy, but also recognize that they cannot change the situation.

And advertising companies are trying to show willing to trade privacy for some benefits for customers is very different. Instead of spending time and effort to prevent the use of personal data, it chose to accept, be considered to be part of modern network life.
Modern Internet users know that they used, and unable to beat the system, win awards is always better than nothing to.