Tao Huabi similar to ren, Chinese products to the world-wide-in chili sauce, Tao Huabi, ren-IT information

Note: the original deletion.

Chili sauce's management team is a mystery team, Tao Huabi an interview with one of the requirements was not acceptable to them outside. It is also a very committed team, all of Tao Huabi's decision, they will be implemented. In accordance with the chili sauce, Tao Huabi, we do not exist "suit against" problem, because no one calls her Chairman, called her and chili sauce. Between the years of meticulous care, some see Tao Huabi as mother.

"I don't understand what you said, my tax x billion last year, I was in accordance with the knowledge to act. ”

Tao Huabi often say such things. Banks told her loan is a good thing; government leaders told her that financing your business can do much larger; TV money, had him advertising, you can sell more products ... ... Even when attending, there are media her weapon: why don't you try the way we all use it?

Each of these times, Tao Huabi the sentence to manage. She is a very stubborn man, she had stubbornness to convey a phenomenal business. The company does not advertise.

Ren zhengfei, selling communication equipment, communication rules, selling mobile phones, and she sells hot sauces. But in the outside world, they are representatives of the national brand: because she has sold more than 1.5 million bottles of hot sauce, and "LaoGanMa" sold around the world.

Tao Huabi is hardly an interview, but in the past few years, she and laoganma discussions heat no less than some of the popular technology and Internet companies.

She has almost become a symbol, the topic of energy from its previous opinion.

Bear markets and share the collective call return, someone will think of chili sauce: "I am determined not listed, listed are cheating other people's money, I don't do it. Government officials talked to me about listing, I said to him: on don't talk! You ask me for money, I have no, I. ”

Brand was revealed when domestic prices are much higher than abroad, someone will think of chili sauce: "I do not know chili sauce sold how many countries, all I can tell you, where there is Chinese, chili sauce in the world. Domestic (product) is much cheaper. I am a Chinese, I don't make people money, I want to sell and chili sauce to go abroad and earn alien money! ”

Chili sauce is a phenomenal product? To tell you the truth alone. Its products there are no technical barriers, there is no technological barriers, they are very easy to copy exactly the same product. Really phenomenal is its brand image: decades of "quality insurance" built in the hearts of "chili sauce". In the Chinese industry, fire table sauce, chili sauce is not even, but many become bigger then either quality or price increases soon lost the trust of consumers.

Tao Hua bi-illiterate, but this did not prevent her "look" deal with matters large and small. Her amazing memory and mental arithmetic ability, cadre gave her statement, she can recite almost in two times. She does not understand financial statements, financial personnel after reading, she can calculate roughly in and out, and where there may be a problem. "Read" and laoganma special rules and regulations established. Their staff is very simple, and is "not lazy" sort of sentence, instead of system, as it is taught. Such a system, and chili sauce in use today. Tao Huabi will act according to this system, she has her own methods, method is when "Godmother". Employees going on a business trip, she had to boil a few eggs by hand, and then sent the factory bus employees to marry her himself when witnesses; employee reactions to eat is not easy, Tao Huabi decision: all staff accommodation, all inclusive--that this policy has not changed.

Pay on delivery. On Tao Huabi's business, this is heaven. Whether acquired farmers pepper, still sell their products to distributors, Tao Hua bi cash forever. "I don't owe a penny, no one can owe me a penny." In recent years, the popular "high-handed President" of the word, and a deduction of the image on the TV, it better than Tao Hua bi "hegemony". Her business is "I have the goods, you take the money, no money".

Now, Tao Huabi is no longer how to get to the Office, does not address the specific business of the company, only work is occasionally go to the plant around, see if there are any quality issues.

All her life, and a few old ladies playing mahjong. One day at the Mahjong table, Tao Huabi the call out go go plant. She was asked: you are making so much money, several lifetimes to burn, why so hard?

陶华碧与任正非相似，都将中中国国产品带到了全世界 - 老干妈,陶华碧,任正非 - IT资讯

注：原文有删节。

老干妈的管理团队是一支非常神秘的队伍，陶华碧对他们的要求之一是不能接受外界采访。这也是一支非常忠诚的队伍，凡是陶华碧的决策，他们一律落实。按照老干妈内部的说法，对于陶华碧，大家不存在“服不服”的问题，因为没人叫她董事长，都叫她老干妈。在多年无微不至的关怀间，有些人看陶华碧就像看妈妈一样。

“你们说的那些我都不懂，我去年纳税X个亿，我还是按照我的知识来办事。”

陶华碧经常和人说这话。银行告诉她办点贷款是件好事；政府领导告诉她融资上市你的企业能做得更大；电视台说花钱打点广告，你能卖出更多产品……就连参加两会时，都有媒体给她支招：你为什么不试试这些大家都在用的法子呢？

每到这些时候，陶华碧都会用那句话来应对。她是个很固执的人，她固执地带出了一家现象级的企业。这家企业从不打广告。

任正非卖通信设备、订通讯规则、卖手机，而她只卖辣酱。但在外界看来，他们都是民族品牌的代表：因为她每天能卖出超过150万瓶辣酱，还把“LaoGanMa”卖到了世界各地。

陶华碧几乎不接受采访，但过去的几年里，她和老干妈的讨论热度丝毫不亚于某些当红的科技、互联网企业。

她几乎成了一个符号，话题能量来自其过往的言论。

熊市和中概股集体喊回归时，有人会想起老干妈：“我坚决不上市，上市是欺骗人家的钱，我才不干呢。一有政府人员跟我谈上市，我跟他说：谈都不要谈！你问我要钱，我没得，要命一条。”

有品牌被曝出产品国内价格远高于国外时，有人会想起老干妈：“我也不晓得老干妈卖到了多少个国家，我只能告诉你，全世界有华人的地方就有老干妈。国内（产品）确实便宜得多。我是中国人，我不赚中国人的钱，我要把老干妈卖到外国去，赚外国人的钱！”

老干妈是一款现象级的产品吗？说实话谈不上。其产品不存在技术壁垒，也没有工艺壁垒，别人很容易仿制出一模一样的产品。真正现象级的是其品牌形象：数十年“保质保价”所打造的深入人心的“老干妈”形象。在中国业界，火过的佐餐酱、甚至辣椒酱不是没有，但是很多品牌做大之后要么品质下降、要么价格提升，很快便失去消费者的信任。

陶华碧不识字，但这并不妨碍她“听着”处理好大大小小的事宜。她记忆力和心算能力惊人，干部给她准备发言稿，她听个两遍就能背得差不离。她看不懂财务报表，财务人员念了之后，她很快就能算出大概的进出，以及哪些地方可能存在问题。在“一念一听”间，老干妈的各项规章制度就此建立。其员工制度非常简单，都是一些“不能偷懒”之类的句子，与其说是制度，不如说是教诲。这么一份制度，老干妈沿用至今。陶华碧就按这套制度办事，她有自己的管理方法，方法就是当“干妈”。有员工要出差，她得亲手煮几个鸡蛋，然后送出厂坐上车；员工要结婚，她要亲自当证婚人；员工反应吃住不容易，陶华碧一拍板：所有员工食宿全包——这个政策至今未变。

一手交钱，一手交货。在陶华碧的生意经里，这是天条。不论是收购农民辣椒，还是把产品卖给经销商，陶华碧永远现款现货。“我从不欠别人一分钱，别人也不能欠我一分钱”。近年来流行“霸道总裁”这个词，而电视里演绎出来的形象，也不及陶华碧“霸道”。她做生意就是“我有货，你带钱来拿，没钱别来”。

现在，陶华碧已经不怎么去办公室了，也不涉及公司的具体业务，唯一的工作就是偶尔去厂房转转，看看有没有质量问题。

她业余生活的全部，就是和几个老太太打麻将。一天在麻将桌上，陶华碧说打完了要去转工厂。有人问她：你都赚了那么多钱了，几辈子都花不完，还这样拼命干嘛？