Japan home appliances group declined, bid farewell to price wars-crazy expansion of Chinese manufacturers Haier, gree-IT information

White giant gree electric appliances, China, Qingdao Haier and midea group have published half-yearly report on 2016, revealed strong net profit increase, but two of midea, gree's operating income fell, and investment losses are the main reason. Continued relative weakness in the domestic white goods market condition, the big three have been busy for transformation of mergers and acquisitions investment has become an important option.

The first half of the United States has launched three transnational business strategy of cooperation, with a total investment exceeding 30 billion yuan is expected. Gree has recently announced a 13 billion yuan yinlong 100% stakes. After following the mobile phone, new energy vehicles, news that Hercules is still in the production of washing machines and continue to diversify the direction of development. In March this year, Haier has released U+ 2.0 strategy of wisdom, the first to introduce artificial intelligence solutions for smart appliances, to the "hardware + software + service" model. In June this year, Haier has also announced $ 5.58 billion acquisition of GE appliances, continues to widen the road of internationalization.

China economic NET I financial commentator said in the program, said real expansion of the home appliance industry has reached a phase of mergers and acquisitions, and now also some international opportunities for home appliances industry, noting Japan after the appliance giant collapses, China is a large market space. So how to occupy the international market quickly, shuffling rapidly, this is a very important aspect, although operating income fell, but profit, for these enterprises is a good thing.

Once home appliances to market share and price wars, very little such competition cannot be sustained, and now business turned a profit-center, to expand overseas investment as the Center, this is the result of restructuring. Meanwhile, these groups of home appliances from a single transition to a diversified group of the household appliance industry, advantages can have some cross with each other, with different product market of resources, and a variety of technical resources, making it the brand extension to expand further, make great premium, this is a reasonable option.

日本家电集体衰落，中国厂商告别价格战疯狂扩张 - 海尔,格力 - IT资讯

国内白电巨头格力电器、青岛海尔和美的集团相继发布2016年上半年度报告，结果显示三强净利润都有所提升，但美的、格力两家营业收入同比下降，投资亏损是主因。在国内白电市场延续相对疲弱态势的状况下，三巨头纷纷为转型之路而忙碌，并购投资成为重要选项。

上半年，美的已经发起三项跨国业务战略合作，总投入资金预期超300亿元。格力日前则宣布以130亿元收购银隆100%股权。继手机、新能源车之后，有消息称格力还在生产洗衣机，继续向多元化的方向发展。而今年3月，海尔发布了U+智慧生活2.0战略，率先推出智能家电的人工智能解决方案，向“硬件+软件+服务”的模式转型。今年6月，海尔还宣布以55.8亿美元成功收购GE家电，继续拓宽国际化道路。

中国经济网评论员张捷在《我财经》节目中表示，家电业真正的扩展已经到了并购的阶段，而且现在对于家电业来说也有一些国际机会，可以注意到日本的家电巨头纷纷倒下后，其实给中国很大的市场空间。所以怎样迅速占领国际市场，迅速洗牌，这是非常重要的层面，虽然营业收入同比下降，但是利润提高，对这些企业来说是好事情。

以前家电业为了市场份额狂打价格战，利润非常微薄，这样的竞争不能长久，而现在企业转向了以利润为中心，以海外扩张投资为中心，这就是转型的结果。与此同时，这些家电集团都是从单一的家电业向多元化集团转变，互相之间可以有一些交叉优势，利用不同产品的市场资源，以及各种技术资源，使得它的品牌外延进一步扩张，取得更大的溢价，这是一个合理的选择。