Giant hands $ 4.2 billion bid for tour companies, Shi Yuzhu to play big? -Giant network, Shi Yuzhu-IT information

After the return of Shi Yuzhu is trying to make the giant network to catch the wave of mobile games, for which he was planning a major acquisition.

On July 23, the number of sources, is bidding for giant network Israel chess game company Playtika. At least six companies involved in the bidding process, Playtika valued at more than $ 4.2 billion.

Public information display, the Playtika was founded in 2010, the current flagship product is chess social hand. Headquartered in Israel, employs more than 1300 people worldwide.

Seen from the models, Playtika is an excellent gaming company. Cheap game assets through acquisitions to transform, through precise operating data analysis outputs for game plan increases revenues and profits of the merged party. At present, the company has five main product such as Texas Holdem Poker, three of which came from acquisitions.

Over the past five years, the 50%-55% growth Playtika average, in North America, chess and social class has a leading market share, is the sum of 234 after.

Bankers said that Playtika is a rare quality, this is a business in the most stable and largest in the games category, leading market share and still maintain high growth companies. Therefore, it has attracted giant and other companies to bid. According to the Investment Bank predicted that Playtika 2016 revenues of approximately US $ 980 million, the profit would have amounted to $ 270 million.

Since the return late last year after the giant network CEO, Shi Yuzhu is a drastic reform of the game business. One of the most important direction of the reform is to help the Giants successfully transition to a mobile games company.

Buying a surplus capacity for Shi Yuzhu, strong hand can be the best way. To extend the original game category on the one hand, access to new sources of revenue, create new topic in the capital markets but also through the new company hand development experience accumulated, make up for the shortage.

Sources, Shi Yuzhu had also participated actively in the tribal conflict, the Royal war game developers bid Supercell company, although eventually Tencent to $ 8.6 billion bid, but Shi Yuzhu's interest in quality overseas tour companies remains undiminished.

巨人网络42亿美元竞购手游公司，史玉柱要玩把大的？ - 巨人网络,史玉柱 - IT资讯

回归后的史玉柱正在努力让巨人网络赶上移动游戏的浪潮，为此他正在谋划一次大型收购。

7月23日，多位消息人士透露，巨人网络正在竞购以色列棋牌游戏公司Playtika。至少有六家公司参与了竞标，Playtika估值超过42亿美元。

公开信息显示，Playtika创建于2010年，目前主打产品是棋牌社交类手游。总部设在以色列，全球员工超过1300人。

从模式上看，Playtika更像是一家出色的游戏运营公司。通过收购便宜的游戏资产进行改造，通过大数据分析输出对游戏的精细运营改造方案，大幅度提升被并购方的收入和利润。目前，该公司有德州扑克等五款主打产品，其中三款来自并购。

在过去五年中，Playtika保持平均50%-55%的增长速度，在北美棋牌社交类游戏中拥有领先的市场份额，是后二三四名的总和。

投行人士表示，Playtika是少见的优质资产，这是一家业务处于最稳定、最大的游戏品类中，市场份额绝对领先，仍保持高速增长的公司。因此，它吸引了巨人网络等多家公司参与竞购。据投行预测，Playtika 2016年营收约为9.8亿美元，利润将达2.7亿美元。

自从去年下半年回归巨人网络CEO之后，史玉柱就对公司游戏业务进行了大刀阔斧的改革。而改革的一个最重要的方向，就是帮助巨人顺利向移动游戏公司转型。

收购一家盈力能力强大的手游公司能是对于史玉柱来说最好的方式。一方面可以扩展原有的游戏品类，获得新的收入来源，在资本市场上制造新的话题；同时也能通过新公司积累手游的开发经验，弥补此前的不足。

消息人士透露，史玉柱此前也积极参与了《部落冲突》、《皇室战争》等游戏的开发商Supercell公司的竞购，虽然最终被腾讯以86亿美元收购，但史玉柱对于优质海外手游公司的兴趣仍然不减。