Taiwan media: China network Super million Red, 80% is a beautiful red-IT-network information
Taiwan media said the city now has "reticulocyte" phenomenon, which is Internet celebrity fashion, because in the network are concerned about popularity, star-like attention. The wave of manufacturing topic people, in addition to the linear growth of related network platform, churns out reds take live, has also created many business opportunities.
Taiwan e-Bulletin June 23 when the beauty can eat? City "network red" economy is ramming! Reports under the title, the average person might wonder, reticulocyte in the end is how people? It is understood that certain qualities or strengths they are ordinary, amplified concerns because of the effect of the spread of the Internet, or a combination of voyeur, thrills, entertainment, worship, and other psychological attraction.
Reticulocyte number is made on a webcast platform, known as the cell phone camera to himself, go where the so-called "Internet host". According to the reticulocyte white paper reports in mainland China, this type of celebrity in a city of more than 1 million, of which 82.5% are beautiful.
It is understood that apart from the vanity by attention, become redder and have substantial business interests. Webcast during cumulative popularity through interaction with the user, and through the virtual gifts donated cash. Platform will be based on monthly gift value, went into the anchor, usually 30% to 40% the equivalent amount to be gained.
Reported that in addition, a personal brand, Internet celebrity endorsements can also meet manufacturers, churns out Gets the reward. Passing through a live platform product information, marketing and practical use, into activities, such as, through the influence to make people buy. To do more, even with the Agency, just like stars squared off. At current market estimates, Internet celebrity average monthly income was about 20,000 yuan, Star anchor salary, or even tens of millions of new Taiwan dollars (NT $ 1 or about 0.2 Yuan).
Amy advisory report, 2015 broadcast live on the platform near the City line, 200 Webcast about 9 billion yuan market scale, live platform users up to 200 million people, and the scale continues to expand. 2016 with the outbreak of the overall market, forecast market this year will be 10.24 billion yuan.
Overall, the reticulocyte created city, alternative economy, this virgin territory as an electrical business marketing arena. Analysys report on the study on the reticulocyte analysis, a think-tank, says reticulocyte electrical contractor focused on women's clothing and cosmetics, will include mother and child, home, outdoor sports, and more red category to join network to promote the product, combined with more solid business.
It should be noted is that network live with lots of chaos, wandering in the content edge of the law, also had irrigation at the number of fans, the phenomenon called "deficiency-strong". This may also be the characteristics of the emerging Internet industry, as to whether the future will become the mainstream of marketing channels, has yet to be observed.
台媒：中国大陆网红超百万，8成是美女 - 网红 - IT资讯
台媒称，大陆现在有“网红”现象，也就是网络红人风潮，因为在网络上被关注而走红，形同明星般受到关注。这波风潮制造了不少话题人物，除了相关网络平台直线成长，红人借直播的植入营销，亦创造了不少商机。
台湾中时电子报6月23日以《漂亮可以当饭吃？大陆“网红”经济正夯！》为题报道称，一般人可能会好奇，网红到底是些怎样的人？据了解，他们都是有某些特质或长处的普通人，因为网络的传播效果而被放大关注，或结合偷窥、刺激、娱乐、崇拜等心理吸引人。
网红多是在网络直播平台上发迹，也就是靠着对手机镜头自言自语、走到哪拍到哪的所谓“网络主播”。据中国大陆《网红经济白皮书》报告，这类型红人在大陆超过100万名，其中82.5%都是美女。
据了解，除了享受被人瞩目的虚荣心，成为网红更有实质商业利益。在网络直播过程中，可以透过与网友互动累积人气，进而透过受赠虚拟礼物兑换现金。平台就会根据每月受赠礼物价值，去跟主播进行分成，通常可以从中获得30%到40%的等价金额。
报道称，此外，经营出个人品牌之后，网络红人还可以接厂商的代言，以植入营销获取报酬。即透过直播平台传递商品讯息，以推销、实际使用、带入活动等方式，透过影响力使人产生购买欲。事业做更大者，甚至会与经纪公司签约，俨然明星架势。以目前行情估算，网络红人平均月收入约人民币2万元，明星主播年薪甚至达到千万新台币（1新台币约合0.2元人民币）。
艾美咨询报告称，2015年大陆线上直播平台数量接近200家，网络直播的市场规模约为人民币90亿元，直播平台用户数量达2亿人，而且规模还在持续扩大中。2016年随着整体市场的爆发，预测今年市场将会有102.4亿元。
整体而言，网红现象创造了大陆的另类经济，这个处女地成为电商营销的大舞台。易观智库的《网红研究报告》分析，称网红电商的品项集中在女装和化妆品，接下来会有包括母婴、家居、运动户外等更多品类加入网红推广的商品，还会与更多实体商业相结合。
但须注意的是，网络直播带有很多乱象，有在内容上游走法律边缘的，也有在粉丝人数上灌水的，该现象被人称之为“虚火旺盛”。这也许也是新兴网络产业的特质，至于未来能否成为营销的主流渠道，还尚待时间观察。
