Live video is fire:
Facebook hit 330 million stars to help out-
Facebook, live video, live-IT information
Mobile live video to be present the hottest mobile Internet applications in China and the United States market, a large number of companies rushing to pour into the market, competition is very fierce. In China, appeared live companies compete for Internet celebrity phenomenon.
In the United States, Facebook is also ready to take the celebrity strategy. Recently has spent US $ 50 million (about 330 million yuan), inviting media stars and traditional authority to provide webcast services.
According to the United States Science and technology news site Engadget reported, is currently in the United States live video market, there have been Facebook, Amazon, YouTube, Twitter and many other competitive situation, Yahoo's Tumblr has launched similar services.
Rob live Web content resource, became one of the competitive strategy. According to the United States, the Wall Street Journal reported that Facebook recently spent $ 50 million, signed over more than 140 contracts, mainly traditional media and celebrity is invited to do live.
Facebook signed up celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and Russell Wilson etc.
Facebook sign up media including CNN, the New York Times, Vox media, Tastemade, Mashable, the Huffington Post website.
Among them, the pure digital media BuzzFeed contracts obtained the most lucrative, worth $ 3.05 million, providing broadcast time is from March of this year to March next year. The New York Times also won the $ 3.03 million.
Though much live video platforms, but if you want substantial number of live audience or a follow-up video on demand, live bodies of exclusive quality and content has become an important factor. Facebook mass sign also seeks to advance preemption of high-quality broadcasting content sources.
It was reported that Facebook's investment has played a successful broadcast. BuzzFeed media, for example two people, a rubber band tied around a watermelon until the live broadcast of the final burst of watermelon (45 minutes in length), received 10.8 million watched in one day.
But Facebook live viewing record, belonging a Texas woman named Candace Payne, broadcast her friends on their new Star Wars character masks, mask making strange sounds, the woman laughed. The four-minute video, watch the number had reached 157 million people.
It is worth mentioning that, when competition in the social network, Facebook and Twitter are also used to implement the strategy of stars and celebrities, have invited the star assigned to publish news, Internet users concerned about the idol. But in terms of star clusters, Twitter as a broadcast platform for more information still has some advantages.
视频直播太火：
Facebook砸3.3亿请明星助阵 -
Facebook,视频直播,直播 - IT资讯
移动视频直播成为移动互联网当下最热门的应用，在中国、美国市场，一大批公司争相涌入这一市场，竞争十分激烈。其中在中国，出现了直播公司争抢网络红人的现象。
在美国，Facebook也准备采取名人明星战略。最近已经花费了5000万美元（约合人民币3.3亿元），邀请明星和传统权威媒体提供网络直播服务。
据美国科技新闻网站Engadget报道，目前在美国视频直播市场，也出现了Facebook、亚马逊、YouTube、Twitter等多家竞争的局面，雅虎旗下的Tumblr也推出了类似服务。
抢夺网络直播的内容资源，成为竞争策略之一。据美国《华尔街日报》报道，Facebook最近花费5000万美元，签署了140多个合约，主要内容是邀请传统知名媒体和名人明星做直播。
Facebook签约的名人明星包括Kevin Hart、Gordon Ramsay、Deepak Chopra和Russell Wilson等。
Facebook签约的权威媒体则包括了CNN、《纽约时报》、Vox传媒、Tastemade、Mashable、赫芬顿邮报网站等。
其中，纯数字媒体BuzzFeed获得的合同最丰厚，价值305万美元，提供直播的时间是从今年三月份到明年三月份。《纽约时报》也获得了303万美元。
虽然视频直播平台大肆涌现，但是如果希望获得可观的直播观众或后续视频点播人数，直播机构的质量和内容独家性成为重要因素。Facebook大规模签约，也旨在提前抢占高质量直播内容的来源。
据报道，Facebook在直播机构方面的投资已经起到了成效。比如BuzzFeed媒体的两位人士，将橡皮带子捆缚在一个西瓜周围，直到西瓜最终爆裂的直播（长度为45分钟），一天之内获得了1080万次观看量。
不过Facebook直播观看的最高纪录，归属一个名叫Candace Payne的德克萨斯州妇人，在直播中她给网友介绍自己新购买的星球大战角色的面具，其中面具发出了奇怪的声音，这位妇人大笑不止。这段四分钟的视频，观看人数已经达到了1.57亿人。
值得一提的是，当年在社交网络的竞争中，Facebook和Twitter也曾经实施明星名人战略，纷纷邀请明星入驻发布最新动态，让网民关注偶像。不过在明星扎堆方面，作为一对多信息广播平台的Twitter仍然具有一定的优势。
