Inter, AC in the bag of Chinese enterprises, suning, Mao think? -SUNY, Inter Milan-IT information

Related:1.96 billion yuan! Italian media said SUNY acquisition of inter next Monday

Today (June 5) to Chinese Football Association President CAI Zhenhua said the two sides will be opened tomorrow joint event, suning to buy Inter Milan news has finally been confirmed. It is reported that Su Ning from Tohir and Massimo Moratti bought the Nerazzurri 68.5% stake in the price of 263 million euros.

Suning has outdoor sports as most promising new breakthrough category. According to the plan, suningyi movement and those including top brand outdoor shoes, sports shoes, sportswear, clothing, outdoor gear, fitness equipment, fitness, women's list of zone 9, assigned to the outdoor sports brand to reach 1200, product SKU number will reach 500,000.

Investing in football is the core of suning sports outdoor channel marketing. In June 2014, suning and Barcelona (Barcelona) cooperation. Suning to become official partner of the Barca fans in China, channel building in Barcelona at the suningyi station, establishment of Barcelona fans in China's official interactive channels, access to exclusive information and pictures of the Barcelona mandate. Cooperation began, the SUNY campus soccer selection activities were organized with Barcelona, selecting outstanding young flew to the Camp Nou for learning and communication.

Inter so rare "plants" How are living in the SUNY's ecosystem is unknown. And nearly 3 billion purchase is just the beginning, "feed" the world's top side on the local suning is not without financial pressure. Is more difficult, such as what is the guarantee the Nerazzurri not he himself fades. As the proverb says: "money is not a panacea, but no money is absolutely indispensable . ”

Another surprising news is that maotai participated in 7, 8 consortium of Chinese companies, is the propriety of approximately 70% shares of AC Milan. Previous rumors will be involved in the takeover of the United States has no context.

Liquor market blip in recent years, but more and more people can afford to drink maotai, less and less people want to drink, beer, wine has become a mainstream 80, after the wine consumption . Tiger sniff March 31 article that maotai capacity bottlenecks in the "base" brewing (maotai production base of wine blending. Base wine up to 5 years). After the "Eleven-Five" and "Twelve-Five" both "tons of maotai liquor project", base capacity is rapidly expanding. From the end of 2011 to 2015, base stocks increased by 110,000 tons, equivalent to annual sales of 473%. If maotai from now on stop wine inventory base 4.7 years. Thus, maotai has adopted the "production price" strategy, announced "capacity" can't keep up. It takes 5 years to make the base a backlog of 110,000 tons, are filling the part stuck (filling a bottle in 3 seconds), who believed. This is maotai background involved in the acquisition of AC Milan.

Two Chinese companies – suning, maotai, separately bid for two of Italy's top soccer clubs--inter and AC Milan, is very dramatic, but the acquisition has two differences:

First, suning most deeply, inter will be a "business ecology" part of Mao-it makes guesses is "the spur".

Second, suning exclusive access to inter nearly 70% per cent, becoming a veritable family . Chinese Consortium to buy AC Milan within the average distribution of the way each company about 10% shares. Mao if you really want to "play" football, may have to make a series of acquisitions, including, but not limited to holding a Chinese football club.

国米、AC成中国企业囊中之物，苏宁、茅台怎么想的？ - 苏宁,国际米兰 - IT资讯

相关阅读：《19.6亿元！意媒称苏宁下周一收购国际米兰》

今天上午（6月5日）中国足协主席蔡振华透露双方将在明天招开联合发布会，苏宁收购国际米兰的消息终于得到证实。据悉，苏宁将会从托希尔和莫拉蒂手中购买蓝黑军团68.5%的股权，对价为2.63亿欧元。

苏宁已将运动户外做为最有希望获得突破的新品类。按规划，苏宁易购运动户外频包括热门品牌、运动鞋、运动服、户外鞋服、户外装备、健身器材、健身运动、女性专区9大目录，入驻的运动户外品牌将达到1200个，商品SKU数将达到50万。

投资足球是苏宁运动户外频道营销的核心。2014年6月，苏宁与巴萨（巴塞罗那俱乐部）达成合作。苏宁成为巴萨中国区粉丝官方合作伙伴，在苏宁易购站内建设巴萨频道，建立巴萨中国球迷的官方互动渠道，获取巴萨授权的专属资讯和图片。合作开始后，苏宁与巴萨组织了中国校园足球选拔活动，选拔优秀青年飞赴诺坎普进行学习和交流。

国米这么名贵的“植物”在苏宁生态圈中活得怎样还是未知数。而且近30亿的收购款仅仅是个开始，“养活”这支世界顶级球队对土豪苏宁绝非没有财务压力。更难能的是，如何保证蓝黑军团不在自己手里褪色。俗话说得好：“钱不是万能的，但没有钱是万万不能的。”

另外一个令人吃惊的消息是贵州茅台参与了由7、8家中国企业组成的财团，正在洽购AC米兰约70%股份。此前传闻将参与收购的美的暂时没有下文。

近年白酒市场回光返照，但喝得起茅台的人越来越多，想喝的人却越来越少，啤酒、红酒已经成为80、90后酒水消费的主流。据虎嗅3月31日文分析，茅台酒产能的瓶颈在“基酒”酿造（茅台成品系用基酒勾兑。基酒酿造周期长达5年）。经过“十一五”和“十二五”两个“万吨茅台酒工程”，基酒产能迅速扩张。从2011年到2015年末，基酒库存累计增了11万吨，相当于年销量的473%。假如茅台从现在开始停止酿酒，库存的基酒够用4.7年。于是，茅台采取了“限产保价”策略，对外宣称“灌装能力”跟不上。需要花5年时间酿造的基酒积压了11万吨，却在灌装这个环节卡住了（灌装一瓶只要3秒），谁信。这就是茅台参与AC米兰的收购的背景。

两家中国企业——苏宁、茅台，分别竞购两家意大利顶级足球俱乐部——国米和AC米兰，的确非常富有戏剧性，但这两宗收购有两点不同：

第一，苏宁想得比较透彻，国米将成为“电商生态”中的组成部分，茅台则难免让人猜测是“临时起意”。

第二，苏宁独家获得国米近70%股权，成为名符其实的当家人。而收购AC米兰的中国财团内部采取平均分配的方式，每家企业大约10%左右的股份。茅台要是真想“玩”足球，恐怕还要进行一系列收购，包括但不限于控股一家中国足球俱乐部。