Alibaba plans to invest Israel Twiggle-Alibaba Search start-up company, Twiggle-IT information

Tencent technology, according to foreign media reports, according to people familiar with the matter say, Alibaba will a Twiggle Israel invest in startups, aims to use the latter's search technology and consolidate their leading position in China's e-commerce market.

Twiggle Amir Konigsberg by former Google executive and Adi Avidor co-founded company located in Israel Tel Aviv, focused on e-commerce search and data technology.

People familiar with the matter said, it could help Alibaba to expand domestic and foreign markets, and enhance the quality of online shopping search. According to a person familiar with the matter said, Twiggle from Alibaba received US $ 5 million to $ 10 million investment.

Proven to improve search technology for shopping services such as Amazon is very important. Twiggle can use machine learning and natural language processing technology to determine what shoppers want to find merchandise. For example, when a user searches for "best notebook computer", the Twiggle will try to understand what the user is really saying is, users are most concerned about is the highest screen resolution or up to memory, or the longest battery life and so on.

Alibaba and Twiggle declined to comment.

传阿里巴巴拟投资以色列搜索初创公司Twiggle - 阿里巴巴,Twiggle - IT资讯

腾讯科技讯据国外媒体报道，据知情人士透露，阿里巴巴将对一家名为Twiggle的以色列初创公司进行投资，目的是利用后者的搜索技术以及巩固自己在中国电子商务市场的领先地位。

Twiggle由谷歌前高管Amir Konigsberg和Adi Avidor共同创立，公司位于以色列特拉维夫市，专注于电子商务搜索和大数据技术。

知情人士称，它可以帮助阿里巴巴在拓展国内外市场的同时提升网购搜索的质量。据其中一位知情人士称，Twiggle将从阿里巴巴获得500万美元到1000万美元的投资。

事实证明，改善搜索技术对于诸如亚马逊这样的购物服务来说是非常重要的。Twiggle可以利用机器习得和自然语言处理技术来猜测购物者想要寻找什么商品。比如，当用户搜索“最好的笔记本电脑”时，Twiggle会尝试去理解用户真正的意思是什么，用户最关心的是最高的屏幕分辨率还是最多内存，或者最长的电池续航时间等等。

阿里巴巴和Twiggle均对此未予置评。