Annual interest rate of 78% micro-loan shark rip-off search banned by Google-Google, Google search, Google Search-IT information

IT information news on May 12, Google has also recently had a little trouble, the micro-loan-sharking advertising due to the annual interest rate is too high to be complaint with the relevant agencies, Google was forced to ban the ads.

Petty loansharking advertising, or payday lender (payday loans), is a small, short-term loan, lenders temporarily before the next payroll urgently needed ( so when the repayment date is the next payroll ). The loan limit is often between $ 100 to $ 1500, and usually the repayment period is 2 weeks, usually annual interest rate from 36% to 78%. This means that for every $ 100 loan, pay back on time (usually two weeks) requires payment of interest was about $ 18 to 39.

Studies have shown that this type of loan repayment pressure for users, default rates higher, after the Consumer Agency complaint, Google's search advertising business was only a temporary stop to the usury issue open.

This limit will come into effect on July 13 , Facebook has officially banned such ads in August 2015.

年利率78%小额高利贷坑人，被谷歌搜索封杀 - 谷歌,谷歌搜索,Google Search - IT资讯

IT资讯讯 5月12日消息，谷歌搜索最近也遇上了点小麻烦，其小额高利贷广告由于年化利率太高被相关机构投诉，谷歌被迫封杀了这些广告。

小额高利贷广告，也就是payday lender（发薪日贷款），是一种小额、短期贷款，用于贷款人下一次发薪之前临时急用所需（因此还款日期也就是下次发薪之时）。这种贷款额额度往往在100美元到1500美元之间，通常还款期限是2周，通常年利率在36%到78%。也就是说，每贷款100美元，按期还款的时候（一般是两周左右）需要缴付的利息是18到39美元左右。

研究证明此类贷款给用户带来的还款压力较大，违约率较高，在消费者机构投诉之后，谷歌搜索的广告业务只能暂时停止向高利贷发放者开放。

这一限制将于今年7月13日正式生效，Facebook已于2015年8月正式封杀了此类广告。