$ 1.4 billion working: East entry-micro letters at the micro-level, East of Beijing-IT news $ 1.4 billion working: Beijing East micro-level entrance
May 27, East Beijing this afternoon announced today, micro-platform Jing dong "shopping" level entrance to start online, minimally trusted users to the nation and they are being opened. Today's cities of Beijing and Shanghai have been upgraded to version 5.3 of part of micro-credit, micro-"discover" interface see "shopping" entrance, located in the "discovery", and "circle of friends", "sweep-sweep", "game", such as side-by-side, opening will be minimally trusted users.
? Micro screenshot letter
According to Jing dong introduced, "shopping"-level entrance was divided into three sections: "new discovery", "brand" and "Poly-Hui", locate the focus, adapt to the needs of different groups. Among them, the "newly discovered" as "Discovery's trendiest and most curious good stuff" present different recommendation based on user preferences; "brand" sale by brand will be recommended to the user in the form of various well-known brands of discount merchandise; "Poly-Hui" with "price" to win, and to recommend the most cost-effective for the user form.
Jing dong Lan Ye, Chief Marketing Officer of the group, said: "micro-' shopping ' entrance opens, is the major milestone of East Beijing in cooperation with Tencent's strategy, East of Beijing on the mobile business development important progress.
Tencent micro team leader said, slightly open "shopping" level entrance will be able to fully meet the shopping needs of minimally trusted users.
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14亿美元起效了：京东获微信一级入口 - 微信,京东 - IT资讯
14亿美元起效了：京东获微信一级入口
5月27日消息，今天下午京东集团宣布，京东在微信平台的“购物”一级入口启动上线，并陆续向全国微信用户开通。今天北京和上海两个城市已升级到5.3版本的部分微信用户，可在微信“发现”界面中看到“购物”入口，位于“发现”之内，与“朋友圈”、“扫一扫”、“游戏”等并列，将陆续向微信用户开通。
▲微信截图
据京东方面介绍，“购物”一级入口分为三个子栏目：“新发现”、“品牌”和“聚惠”，定位各有侧重，适应不同人群需求。其中，“新发现”定位为“发现最潮和最新奇的好货”，根据用户的喜好呈现不同的商品推荐；“品牌”以品牌特卖会的形式向用户推荐各大知名品牌的折扣商品；“聚惠”则以“性价比”致胜，向用户推荐最具性价比的单品。
京东集团首席营销官蓝烨表示：“微信‘购物’一级入口的开通，是京东与腾讯战略合作的重大里程碑，也是京东在移动电商发展上的重要进展。
腾讯微信团队负责人则表示，微信开通“购物”一级入口将能够充分满足广大微信用户的购物需求。
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