The media angry irony: Beijing auto show fair? Large car sale car is out of line-Beijing motor show, Japan, cars-IT information

Japan Economic News reported on April 28, the Beijing International Auto show has opened. China remain the world's largest new car market for 7 years, penetration is still only for the 10%. Carts and enterprise to promote consumers ' "dreams", spending huge sums to the latest models on display at the Beijing auto show. But China's auto market has ushered in the inflection point of the deceleration. Through the venue was deeply impressed by the "real interests above dream" atmosphere.

In 2015, new car sales in China reached 24.59 million units. Riding the wave of economic development and the popularization of cars, China automobile market is the United States 1.4 times, Japan 5 times. However, China's penetration of the population at just over 10%, enormous "room to grow" the fireball cart and enterprises.

The car in accordance with the company's standard divides the hundreds of auto shows in the world ranking. 3-5 of the most important auto shows as "a-class" for the scale up to hundreds of millions of yen, and local urban class c motor show was handed over to the local store participation.

Every year in Beijing and Shanghai take turns at the China auto show have only b-class, many companies will be squeezing the budget and scale of exhibition, but now China auto show nearly all automakers a level. Various car companies see investment will be able to see the importance of China auto show.

In the open meeting, the company will own exhibition floor height of 5-15 cm. This is in order to let stand the car looks more beautiful, but the costs will also increase. Used to be the world's largest United States the Detroit Auto show floor is omitted in the wake of the financial crisis in 2009 of heightening and ceiling, to give priority to cut costs.

On the venue at the Beijing motor show, and like last year, beautiful cars, have been hard to find a trace. No eye-catching cars, the automakers began on the floor height of the fuss.

But the 2015 market growth rate of less than 5%, and at its lowest level in 3 years. But also because government tax cuts for small cars to reach that level. In fact, the car is not truly wants to improve flooring, but sales.

"The new minicars sold only 100,000 yuan". On April 25, the Nissan at the press conference highlighted the new car's price advantage. Auto shows are usually in order to demonstrate the car's performance and design, and now it's like TV shopping. Nissan increased emphasis is directly related to sales of the "real interest", there are many companies on the show.

Usually sold at the auto show and the prohibition of commercial negotiations. The Beijing auto show is no exception, but the present situation is that many local companies did not comply with this guideline. Beijing auto show opened to the public on April 29. This year may become money fly out of "Big Bazaar".

日媒怒讽：北京车展变赶集？大型车展卖车太不像话 - 北京车展,日本,汽车 - IT资讯

《日本经济新闻》4月28日报道称，北京国际车展已经开幕。中国新车市场连续7年保持世界最大规模，但汽车普及率仍仅为10%。各大车企为了激发消费者的“梦想”，斥巨资在北京车展展出了最新车型。但中国车市已迎来减速的拐点。穿梭在会场中深切感受到了“现实利益高于梦想”的氛围。

2015年中国新车销售达到2459万辆。乘着经济发展和汽车普及化的浪潮，中国车市已是美国的1.4倍、日本的5倍。但是，中国的人口汽车普及率刚刚超过10%，巨大的“增长空间”让各大车企干劲十足。

各车企按照本公司的标准将全球数百个车展划分了等级。最重要的3-5个车展为“A级”，预算规模高达数亿日元，而地方城市的C级车展就交由当地专卖店参展。

每年在北京和上海轮流举行的中国车展曾经仅为B级，很多车企会压缩预算和参展规模，但现在中国车展成为几乎所有车企的A级。看看各家车企的投入力度就能明白中国车展的重要性。

在宽阔的会场上，各公司将自己展区的地板加高了5-15厘米。这是为了让展台上的汽车显得更美观，但成本也会随之增加。曾经是全球最大的美国底特律车展也在2009年金融危机之后省略了地板的加高和吊顶，以优先削减成本。

在北京车展的会场上，和去年一样，靓丽的车模已难觅芳踪。没有了吸人眼球的车模，车企开始在地板的高度上做文章。

但2015年的市场增长率不到5%，处于3年来的最低水平。而且还是因为政府的小型车减税政策才达到这一水平。其实，各家车企真正想要提高的并非地板，而是销量。

“新款骐达的售价仅为10万元”。4月25日，日产汽车在发布会上强调了新款车的价格优势。车展通常是为了展示汽车的性能和设计，而现在简直就像是电视购物。日产更加强调直接关系到销售的“现实利益”，在此次车展上这样的企业不在少数。

通常在车展上进行销售和商业洽谈是被禁止的。北京车展也不例外，但现状是很多本土车企并未遵守这一准则。北京车展自4月29日起向公众开放。今年也许会变成钞票满天飞的“汽车大集市”。