Amazon CEO Bezos: Fire failed to phone not a thing at all-the Amazon, Fire mobile phones-IT news

Amazon launched the first smart-phone Fire Phone complete failure, which made the company hundreds of millions of dollars of investment boondoggle.

However, Amazon CEO Jeff Bezos (Jeff Bezos), relative to the other bigger companies are experimental projects, Fire Phone project failure "not a deal at all."

"If you find the Fire Phone is a big failure project, we are developing larger projects. I'm not kidding. The failure of some large projects, let the Fire Phone project seems not a deal at all. "Bezos told the post's Executive Editor on Wednesday Mading·balun (Martin Baron), said.

Bezos is known for its reputation for keen to experiment and see failures as learning. He reiterated his views in an interview.

"You wrong size needs to change as the company grew larger. "Bezos said," otherwise, you won't be able to make the appropriate innovation, it is impossible to promote the faster growth of the company. ”

In order to develop, you have to make some "obvious error".

He added: "the winners often went through dozens of times, hundreds of failures. However, when you accept defeat and learn when you eventually will become a member of few winners. Any one important thing is that we do need to venture, persistence and courage. Some projects are successful, but most projects have failed. At every stage of company development, this will happen. You have to keep trying, you must learn to be able to continue to grow. ”

Because of this, Amazon had many failed projects, such as its hotel booking sites Amazon Destinations and it is Amazon's auction site Auction. However, it also produced many successful projects, such as its cloud services Amazon Web Services and its intelligent speaker Amazon Echo.

Therefore, like Bezos said his company is "failed to get the best place in the world. ”

亚马逊CEO贝索斯：Fire手机失败根本就不算是事儿 - 亚马逊,Fire手机 - IT资讯

亚马逊推出的首款智能手机Fire Phone彻底失败了，这让该公司数亿美元的投资打了水漂。

但是，亚马逊CEO杰夫·贝索斯（Jeff Bezos）称，相对于该公司正在进行的其他更大的实验项目来说，Fire Phone项目的失败“根本就不算是事”。

“如果你觉得Fire Phone是一个很大的失败项目，那么我们现在正在开发更大的失败项目。我不是开玩笑的。其中有一些大型项目让Fire Phone项目的失败看起来根本就不算是事。”贝索斯周三在接受《华盛顿邮报》的责任编辑马丁·巴伦（Martin Baron）时说。

贝索斯素以热衷实验并视失败为学习著称。他在采访中重申了他的观点。

“你犯的错误大小需要随着公司的发展壮大而变大。”贝索斯说，“如若不然，你就无法进行相应的创新，就无法推动公司更快地向前发展了。”

要发展，你就必须犯一些“明显的大错误”。

他接着说道：“赢家往往经历了数十次、数百次的失败。但是，当你接受失败并从中学习的时候，你最终就会成为这少数赢家中的一份子。我们所做的任何一件重要的事情都需要冒险、坚持和勇气。有一些项目成功了，但是大多数项目都失败了。在公司发展的每个阶段，这种情况都会发生。你必须不断尝试，必须不断学习，才能够不断长进。”

正因如此，亚马逊出现了很多失败的项目，例如它的酒店预订网站Amazon Destinations和它的拍卖网站Amazon Auction。但是，它也出现了很多非常成功的项目，例如它的云服务Amazon Web Services和它的智能扬声器Amazon Echo。

因此，贝索斯喜欢称他的公司是“世界上获得失败的最好地方。”