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published in(发表于) 2016/5/3 5:47:58 Edit(编辑)
3 years to get a $ 300 million company, microblogging is advertising fell by Taobao,

3 years to get a $ 300 million company, microblogging is advertising fell by Taobao,(3年拿到阿里巴巴3亿美元,微博被淘宝广告攻陷,)

English

中文

3 years to get a $ 300 million company, microblogging is advertising fell by Taobao-Twitter, Alibaba, Taobao-IT information

Alibaba to acquire Sina micro-blog rumors of the past six months, wave by wave, still no sign of abating. However, the relationship between Alibaba and SINA weibo has become more and more worthy of attention.

SINA weibo has recently submitted to the SEC documents show, Alibaba in 2013, 2014 and 2015 respectively bring to weibo 49.13 million dollars, 107 million US dollars, $ 143.6 million in revenue, 3 total contribution income of $ 299.7 million.

In April 2013, Alibaba to invest a $ 586 million shares 18% Sina weibo, when both sides signed the agreement, Alibaba has brought Sina micro-blog 3 years $ 294 million in revenues. Now Alibaba has almost completed the Agreement mandates.

From 2013 to 2015 in December, Alibaba to weibo to weibo revenue proportion of revenues were 26%, 32%, 29%. However, Alibaba and weibo enterprises facing embarrassment of January 2016 expiration of this agreement.

In January 2016, SINA weibo no longer Super 50% of the right to vote, or no longer has appointed most of the members of the Board of rights, or can no longer control the development of Sina weibo company, Alibaba has the right to terminate the strategic alliance with the Sina weibo.

Once Ali Baba and weibo's original agreement cannot be sustained, SINA weibo's decline in revenues may be greater.

? As of March 31, 2016, SINA weibo ownership structure

As of March 31, 2016, 54.5% stake in Sina weibo, with 78.3% votes, Alibaba as the second-largest shareholder, holds 30.5% shares, 14.6% the right to vote. SINA CEO Charles Chao has 1.4% shares.

For the moment, SINA is still firmly controlled development of Sina weibo, and Alibaba does not exist the 3 elements of the earlier termination of the cooperation.

More than $ 4.2 billion in Alibaba wholly acquire YouTube after the potatoes, according to foreign media analysis, Alibaba possibly with the same strategy, acquisitions or even its parent company Sina Sina weibo.

Foreign media said, after a shareholder in Alibaba into weibo, domestic users see, Alibaba's online shopping advertisement embedded in Sina weibo more, SINA weibo has become Taobao, cat the two platforms of the new traffic sources.

From shareholder today, SINA weibo and the Alibaba Group's cooperation in continuing to deepen. On October 15, 2015, announced that he and Ali Sina weibo tourism cooperation to provide Twitter users with more travel products.

However, Chao recently clarified this when attending an event, called "slow growth in Sina portal and microblog business a two, another rapid growth if the right opportunities will be sought in the capital markets trading, there are no such plans. ”


3年拿到阿里巴巴3亿美元,微博被淘宝广告攻陷 - 微博,阿里巴巴,淘宝 - IT资讯

阿里巴巴要收购新浪微博的传闻最近半年一浪高过一浪,依旧没有平息的迹象。不过,阿里巴巴与新浪微博的关系已越来越值得外界关注。

新浪微博日前递交给SEC的文件显示,阿里巴巴2013年、2014年、2015年分别给新浪微博带来4913万美元、1.07亿美元、1.436亿美元收入,3年一共贡献收入达2.997亿美元。

2013年4月,阿里巴巴以5.86亿美金投资新浪微博占股18%,当时双方签有协议,即阿里巴巴要给新浪微博3年带来2.94亿美元的营收。如今,阿里巴巴已基本完成这一协议任务。

从2013年到2015年12月,阿里巴巴带给新浪微博的营收占到新浪微博收入比例分别是26%、32%、29%。不过,阿里巴巴与新浪微博这一协议企业面临到2016年1月过期的尴尬。

若在2016年1月,新浪不再持有新浪微博超50%的投票权,或不再拥有任命多数董事会成员的权利,或不再能控制新浪微博公司的发展,阿里巴巴就有权终止与新浪微博的战略联盟。

而一旦阿里巴巴与新浪微博原有协议无法持续,新浪微博的营收就可能会出现较大下降。

▲截止到2016年3月31日,新浪微博股权结构

截止到2016年3月31日,新浪持有新浪微博54.5%的股权,拥有78.3%投票权,阿里巴巴作为第二大股东,持有30.5%的股权,有14.6%投票权。新浪CEO曹国伟拥有1.4%的股权。

从目前看,新浪仍牢控新浪微博的发展,并不存在阿里巴巴此前提出的终止合作的3个要素。

而在阿里巴巴超过42亿美元全资收购优酷土豆后,据外媒分析,阿里巴巴有可能以同样的策略,收购新浪微博甚至是其母公司新浪。

外媒称,在阿里巴巴成新浪微博的股东后,国内网民看到,新浪微博中嵌入的阿里巴巴网络购物广告越来越多,新浪微博也成为淘宝、天猫两大平台的新增流量来源。

从入股到今天,新浪微博和阿里巴巴集团的合作在持续深化。就在2015年10月15日,新浪微博宣布将和阿里旅游深度合作,向微博客用户提供更多的旅行产品。

不过,曹国伟近日在出席一场活动时澄清了这一说法,称“新浪门户和微博两业务一个增长缓慢,另一个增长迅速,如有合适机会,会在资本市场寻求交易,但目前没有任何此类计划。”






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