Local Intel started to save money, while layout in the future. 10 days ago, Intel reported Q1 results, under the overall downward trend in the PC market to make money, and shortly thereafter announced 12,000 job cuts.

Recently, analyst Patrick Moorhead in a Forbes article points out an Intel latest strategy: development of scheduled for 2016 Broxton and SoFIA mobile SoC platform products cancelled. Anandtech interview through their channels in the first time Intel was concerned, the reply prove it really belongs to the part of the new plan.

This is the biggest change since Intel's mobility strategy, but also significantly reduced for the first time in the field of mobile SoC input.

This also means that we won't be seeing in the next time Intel Mobile platform new SoC products. And predictably, it will greatly change Intel further development in the mobile market.

Pressure change

According to previous plans, Broxton and SoFIA as the new mobile will be launched as of 2016 new SoC products. In the context of mobile phone SoC products constantly upgrading, Intel only rely on more advanced new products can have irreversible market hopes, why cancel it?

Combining reported 10 days ago that we are perhaps more easily understood. Overall sales of $ 13.7 billion, but net profit fell sharply. Data, the IOT sector revenues have continued to grow substantially, with client departments revenue fell 14%.

PC market, mobile products has been unable to break through a direct threat to the Intel's performance, even though Intel and local tyrants, also impossible not to pay attention to the problem.

The future of Intel

? Intel CEO Brian Krzanich

Of course, just bad prospects for layoffs and the Elimination of the development plans to sure enough, this Intel CEO Brian Krzanich directly explained to all in its official blog, there are 5 core: cloud, Internet of things, chip solutions, 5G, chip manufacturing capacity. And the cancellation of mobile SoC development strategies are closely related to the fourth--5G.

Although in recent years Intel has invested a lot of resources into the SoC and baseband in both directions, but the ARM under the initiative, and Intel's own schema differences, making the final product does not welcome, the market share is seen.

Rather than continue mired in, rather than out, proceed to the next step in developing the technology to achieve overtaking. This is why Brian Krzanich said:

Intel will not give up, but rather will focus on how to direct the whole industry to 5G, this may be a huge challenge, but it will also be Intel's final chance to leave their mark in the mobile market.

土豪英特尔开始省钱了，同时还要布局未来。10几天前，英特尔公布了Q1财报，在PC市场整体下滑的趋势之下居然赚钱了，结果紧接着就宣布裁员1.2万人。

近期，分析师Patrick Moorhead在福布斯上的一篇分析指出了一项Intel最新的战略：原定于2016年发展的Broxton和SoFIA平台的移动端SoC产品取消。Anandtech也在第一时间通过他们的渠道采访了Intel的有关人士，得到的回答证明这的确属于新计划中的一部分。

这是英特尔移动战略建立以来的最大改变，同时也是第一次显著缩减在移动SoC领域的投入。

这也意味着，我们在接下来的一段时间里不会再看到Intel移动平台新的SoC产品。同时可以预见，这将极大的改变Intel在移动端市场的进一步发展。

压力之下的策略转变

按照之前的计划，Broxton和SoFIA作为新的移动端SoC产品将作为2016年的新品进行推出。在手机SoC产品不断更新换代的背景之下，英特尔唯有依靠更加先进的新产品才能拥有挽回市场的希望，为什么要直接取消呢？

结合10天前的财报我们也许更容易理解。整体营收137亿美元，但是净利润大幅下滑。数据、物联网部门的营收继续大幅度增长，伴随的却是客户端部门营收下滑14%。

PC市场萎缩、手机产品迟迟无法取得突破已经直接威胁到了英特尔的业绩表现，即便英特尔再土豪，也不可能不重视这样一个问题。

英特尔的未来

▲英特尔CEO Brian Krzanich

当然，仅仅是裁员和取消前景不好的研发计划肯定不够，这一点英特尔CEO Brian Krzanich直接在其官方博客中向所有人进行说明，里面有5点核心：云、物联网、芯片解决方案、5G、芯片制造能力。而和这次取消移动SoC发展计划战略紧密相关的则是第四个——5G。

虽然近几年来英特尔投入了大量的资源进入SoC和基带两个方向，但是ARM占下的先机，以及英特尔本身架构上的差异，让最终的产品并不受欢迎，市场份额更是有目共睹。

与其继续深陷泥潭，倒不如先行脱离，进行下一步技术的研发，实现弯道超车。这也是为什么 Brian Krzanich表示：

英特尔不会就此放弃，而是将重点放在如何将整个产业引导到5G上来，这也许回是一个巨大的挑战，但也将是英特尔在移动市场中最终留下自己印记的机会。