Performance has only just begun.

Durex said that Internet Broadcasting's greatest charm is the "suspense", however, when the suspense on April 27 after the final reveal, barrage and evaluation--most messages millions of nerds "but end up with nothing."

On April 26, the night before, 21 to 24, Durex Air air person tried on warm-up began after platform-wide live broadcast for the first time, live in the b station, music video, YouTube, Cat Mobile App, live, betta six live platform simultaneously, pink links instantaneous maxed out your circle of friends.

"But this whole 3 hours we sat on the bed chatting contrived hug callisthenic exercises to eat fruit and meditation **! "The public," Chief entertainment officer "found.

Durex often stunning and ever successful marketing is different, this time live ridicule on the barrage continued. "I wanted to slow down, results can't stop according to fast forward. "Someone expressed his dissatisfaction on the screen.

Nevertheless, according to incomplete statistics, Durex, the whole network of over 5 million video plays, millions of points-Zambia tips and soared to 4600-searched Baidu index.

In fact, this isn't the first time Durex try live marketing.

According to public information, Durex Air air officially on sale on cat shop in April 2015, Durex is currently the most frivolous product.

In the new advance, Durex marketing advertising agency for Durex made a three-hour taped videos, new products about three hours, even in the creative team is "very boring," but then shown video-streaming website, beep beep, the data show that there were 1 million people, there are 300,000 people from start to end.

Directly drive sales data showed, after the video was broadcast, Air air over your cat's first hour sold hundreds of pieces, and then at 12 o'clock in the morning.

After that, Durex launched "Durex supermarket live air concept" and "Durex space live on the air", "the three-hour live" also became the Durex intends to create a marketing concept and expanded scope, until last night, including the e-commerce platform cat live platform.

Starting in 2015, live market started to explode. Shun securities research report shows that as the capital market to "net red", live video and mobile broadcasting concern enthusiasm, more social capital and start-up companies have rushed into the broadcast market, entered a period of eruption live video market.

At present, in the a-share market, has its own listed companies in broadcast platform are: bus online, Kai ying network technology, song, the music video network, a storm performing arts, Kunlun worldwide, Alpha entertainment, zhe Bao media, tour long games, celebrity broadcast host annual income has reached tens, while commercial broadcast economy started quickly and brand marketing.

CBN reporter learned that, this in addition to the traditional live video site, Durex and cat live to collaborate for the first time, try watching sold brand of live interactive marketing, officially trying to sale liquidations of brand marketing.

Durex Republika aspects yet announced live three hours of sales digital, but as reporter press Shi, in days cat Durex Republika official flagship shop, Air series of three paragraph products months sales respectively for 6298, and 1151 and 693 pen, which sales maximum "to thin magic hidden loaded" (10 only loaded) of score for 4.9, is "425" days cat men section of main products.

演出才刚刚开始。

杜蕾斯说，互联网直播最大的魅力就是“悬念”，然而，当这场悬念在4月27日零时最终揭开后，弹幕和留言上百万宅男评价最多的是——“然而最后什么都没有”。

前一晚的4月26日，21点到24点，杜蕾斯Air空气套百人试戴在预热后开始首次全平台直播，直播在B站、乐视、优酷、天猫手机App、在直播、斗鱼六大直播平台同时进行，粉红色的链接瞬时刷爆了朋友圈。

“然而这全程3小时就是大家坐在床上聊聊天做作广播操吃吃水果然后抱在一起冥想**！”公号“首席娱乐官”评价认为。

和以往杜蕾斯每每让人惊艳的成功营销不同，这一次的直播，弹幕上吐槽不断。“本来我是想慢放的，结果忍不住一直按快进。”有人在屏幕上表达了自己的不满。

但尽管如此，据不完全统计，杜蕾斯实现了全网超500万的视频播放量、上百万的点赞打赏和飙升至4600的百度热搜指数。

事实上，这并不是杜蕾斯第一次尝试直播营销。

根据此前公开信息，杜蕾斯Air空气套于2015年4月正式在天猫店开售，是杜蕾斯目前最轻薄的产品。

在那次新品发售前，杜蕾斯的营销广告公司为杜蕾斯做了一个三个小时的录播视频，三个小时的新产品讲述，即便在创意团队看来也显得“超无聊”，但随后视频在直播网站哔哩哔哩放映，数据显示竟然有100万人看了，还有30万人从头看到了尾。

直接带动的销售数据则显示，视频播出后，Air空气套在天猫首个小时就卖出了几百件，而且那时已是凌晨12点。

在那之后，杜蕾斯陆续推出“杜蕾斯空气套概念超市直播”和“杜蕾斯空气套上太空直播”，“三小时直播”也开始成为杜蕾斯有意打造的一个营销概念并不断扩大范围，直到昨晚包括电商平台天猫在内的全平台直播。

2015年开始，直播市场开始爆发式增长。安信证券研报显示，随着资本市场对“网红”、视频直播和移动直播的关注热情高涨，更多社会资本和创业公司都冲进直播市场，视频直播市场进入爆发期。

目前，在A股市场，拥有自有直播平台的上市公司有：巴士在线、恺英网络、乐视网、暴风科技、宋城演艺、昆仑万维、奥飞娱乐、浙报传媒、游久游戏等，一些明星直播主播的年收入已经达到千万级别，而商业化直播经济也开始与品牌营销迅速结合。

而第一财经记者了解到，此次除了在传统的视频网站直播，杜蕾斯首次和天猫直播进行合作，尝试边看边卖的品牌直播互动营销，也正式尝试现象级品牌营销的销售变现。

杜蕾斯方面尚未公布直播三小时的销售数字，但截至记者发稿时，在天猫杜蕾斯官方旗舰店，Air系列的三款产品月销量分别为6298、1151和693笔，其中销量最大“至薄幻隐装”（10只装）的评分为4.9，是“425”天猫男人节的主力产品。