Bai people live condom, Durex get into trouble? Warning-Durex made by the national anti-pornography Office, webcast, pornography-IT information

On April 27, was originally a private topic, a topic that is easy to spread, in the era of network live, many anchors in desperation, to "sex" bloggers. But blatant like Durex play touch ball, Bo-grabbing marketing is still quite rare.

Last night, fitting condoms Durex made a hundred people live, live in the b station, music video, YouTube, Cat Mobile App, live, betta six live platform simultaneously. Even though we know in our hearts can't live hundreds of people wore Durex condoms, but still wants to see some highlights. Unexpectedly in time of nearly three hours, we see only the moving bed, chatting and eating fruit, and so on.

According to statistics, last night probably has about 5 million people see has this field live "show", single from data view, so scale of live results undoubtedly is success of, but Durex Republika is is using has "sex", and "glimpse desires", compared sensitive of theme to playing walking, although content quite "health", but does is has take "porn" marketing of suspected.

At noon today, the national "anti-pornography" Office official Twitter @ anti-pornography network broadcast industry warns again, reads as follows:

Recently, several networks broadcast platform for disseminating pornographic information being Office-bearers of cultural law enforcement investigation. The national "anti-pornography" Office is also highly concerned about the webcast platform "bad marketing", "soft porn" advertising law "the fringes". Internet companies to effectively assume responsibility, resolutely resist the offensive content, and jointly create a favorable network environment. ”

As Durex, the broadcasting time of up to 3 hours, and almost no "real" content, was criticized by many netizens as "Durex most failed marketing case in history, no one," "this is the most boring live." Now being the national "anti-pornography" Office's bluntness, don't know what the broadcast fails, also is a success?

杜蕾斯百人试带避孕套直播捅娄子？全国扫黄打非办发警告 - 杜蕾斯,网络直播,扫黄打非 - IT资讯

4月27日消息，性本来是一个很私密的话题，也是一个很容易传播的话题，在网络直播时代，不少主播铤而走险，以“性”博用户。但像杜蕾斯这样明目张胆打擦边球，博眼球的营销行为还是相当少见。

昨天晚上，杜蕾斯搞了一场百人试带避孕套直播，直播在B站、乐视、优酷、天猫手机App、在直播、斗鱼六大直播平台同时进行。虽然大家心知肚明不可能直播百人试戴杜蕾斯的避孕套，但仍希望看到点精彩画面。没想到在近三个小时的时间里，大家看到的只是搬床、闲聊、吃水果等等。

据统计，昨晚大概有约500万人看了这场直播“秀”，单从数据来看，如此规模的直播成绩无疑是成功的，但杜蕾斯却是利用了“性”、“窥私欲”等比较敏感的题材来打擦边球，虽然内容相当“健康”，但的确是有借“色情”营销的嫌疑。

今天中午，全国“扫黄打非”办公室官方微博@扫黄打非再次对网络直播行业提出警告，全文如下：

近期，多家网络直播平台因传播淫秽色情信息被文化执法部门立案查处。全国“扫黄打非”办公室也高度关注网络直播平台“低俗营销”、“软色情”广告等打法律“擦边球”行为。互联网企业要切实承担主体责任，坚决抵制不良内容，共同营造良好网络文化环境。”

由于杜蕾斯此次直播时间长达3个小时，又几乎没有“实质”内容，被不少网友批评为“杜蕾斯史上最失败营销案例，没有之一”，“这是史上最无聊的一次直播”。现在又遭到全国“扫黄打非”办公室的当头棒喝，不知道这场直播到底是失败，还是成功呢？