United States, the Chicago Tribune and the associated press, Bailey in early March through agents filed a lawsuit to a Federal Court in Chicago, said Samsung Electronics in 2015, the New York Times published on ultra high definition television advertisement inappropriately used the image of Pele.

Bailey said Samsung Electronics and Bailey in Bailey's portrait had been negotiated, but after a failed similar to Bailey is still enabled in the advertising model.

Bailey also said that although the ads don't tibeili, but the black middle-aged men, very similar to the model's face and Bailey, television images of the players pose similar below Bailey trick "upside down gold". This may cause consumer confusion, damage the portrait values.

Associated press pointed out that Bailey asked Samsung Electronics on the infringement compensation of us $ 30 million.

美国《芝加哥论坛报》和美联社称，贝利3月初通过代理人向芝加哥联邦法院提起了诉讼称，三星电子2015年在《纽约时报》上刊登的超高清电视广告不恰当地使用了贝利的形象。

贝利方面表示，三星电子和贝利方面曾就贝利的肖像权使用进行谈判，但在失败后仍在广告中启用与贝利相像的模特。

贝利也表示，广告中虽没有提贝利，但其中的黑人中年男性模特的脸和贝利非常相似，下方电视画面中的球员姿势也类似贝利的绝技“倒挂金钩”。这可能会引起消费者的混乱，毁损了肖像权价值。

美联社指出，贝利方面要求三星电子就侵犯商标权赔偿3000万美元。