PAPI sauce 12 million investment: tender tickets up to 8000-PAPI sauces, net red-IT information

IT information news on March 22 under the previous message through short video popular Papi sauce has received 12 million Yuan financing , this investment by serious funds, logic thinking, lighting joint capital and star capital injection. Papi paste photo of Luo Zhenyu also friends with senior media circle brush of a screen, so, what way do their next Conference? Today, Luo Zhenyu officially unveiled the first form of cooperation with the PAPI sauce--advertising auction. Not only turnover, along with advertising, net future mode of operation of the red eye areas.

Luo Zhenyu said that they were going to do new media advertising auction for the first time in the world , "China′s first network red" label tries to draw traditional media PAPI sauce ad category, PAPI advertising value in many of the sauces. In other words,Papi sauce a + video ad placement throughout the planning logic thinking producer services. From this the advertising plan announced by Luo Zhenyu, logic thinking is responsible for: 1. advise 2. operations; 3. send your message, and PAPI sauce is only responsible for the publication of an advertisement.

Investors auction to be held in Beijing on April 21, 2016. Earlier, the two communications. Invite advertisers, agency to participate. The first meeting will be held in Beijing on March 27, only 100 seats. Now you can book online tickets, up to 8000 Yuan. The second field to be determined.

Analysts believe that the logic thinking will master PAPI sauce ad pricing power. If the auction price for millions, PAPI sauce ad value will be fixed on the mega-level at least, even if PAPI sauce influence each worse in the future, the value of benefits of binding will continue for a long period of time.

papi酱获1200万投资：招标会门票高达8000元 - papi酱,网红 - IT资讯

IT资讯讯 3月22日消息  根据之前的消息，通过短视频走红的Papi酱已经获得1200万元人民币融资，本次投资由真格基金、罗辑思维、光源资本和星图资本联合注资。而Papi酱和资深媒体人罗振宇的合照也在朋友圈刷了一阵屏，那么，他们接下来的合作会议什么样的方式展开呢？今天，罗振宇正式公布了与papi酱的第一合作形式——广告拍卖。不只是成交金额，连同广告形式、网红今后的运作模式也是吸引眼球的地方。

罗振宇透露，他们要做中国新媒体世界的第一次广告拍卖，以“中国第一网红”的名号试图将papi酱划出传统媒体广告的范畴，papi酱的广告价值在无形中附加了不少。也就是说，Papi酱视频贴片广告一次+罗辑思维全程策划监制服务。从这次罗振宇所公布的广告策划方式来看，罗辑思维负责：1.出主意；2.做运营；3.发消息，而papi酱只负责广告的发布。

投资方将于2016年4月21日在北京举行拍卖活动。此前，将举行两场情况沟通会。邀请广告主、代理机构参加。第一场情况沟通会将于3月27日在北京举办，仅100席。目前已经可以在网上预订门票，高达8000元。第二场待定。

分析认为，罗辑思维将从此掌握papi酱的广告定价权。假使此次拍卖价格为百万，那么从此papi酱的广告价值将固定在至少百万级别，即便未来papi酱的影响力每况日下，这种价值绑定所带来的收益也将持续很长一段时间。