Mobile device two years ago when hot, a lot of people are wondering why didn′t AMD into the mobile device market? They both also have GPU CPU advantage advantage, once into the mobile market, not to kill others, you look at NVIDIA launched Tegra processor, AMD didn′t taste really Ah! In this industry, AMD did not consider it? This is not possible, AMD actually consider this issue very clearly and very carefully, they can manufacture mobile GPU, unless you can get large orders or long-term technology licensing agreement.

Sold as Intel ARM processor family, AMD back in 2009 to focus on main business for mobile GPU family business sold to Qualcomm, who has a strong technical support, Adreno graphics core is moving the market now a fighter. Now, looking back, a lot of people think the two moves was blacked out again, lack of vision.

AMD also has plans to enter the mobile GPU market right now? The company′s Senior Vice President, Chief Architect of RTG Department Raja Koduri PCWorld interview in response to the question, he said AMD company to manufacture of graphics processors for mobile devices has been keeping an open mind, but only under certain conditions possible.

If it is to work with partners signed a technology licensing agreement or, AMD could introduce mobile GPU, but the company does not have any active plans for mobile device manufacturing GPU. In other words, AMD does not want to separate themselves as mobile GPU in the market, can touch them only the partners of orders or technology licensing, profitable circumstances will do, but it will not take the initiative.

AMD is now mainly for PC and embedded devices to create GPU, especially the latter, semi custom is the driving force of AMD make money in the business in recent years, 2015 semi-custom chips they shipped 50 million tablets, including Microsoft Xbox Sony PS4 and One of the host processor.

Mobile GPU market Outlook is tempting, but wanted to conquer the market is actually not so easy. Yuanwenju a counter example is the NVIDIA Tegra processor, NVIDIA ambition when you initially entered the mobile market, which was once in the Smartphone and tablet on the millet, the favor of Google and Microsoft, but now NVIDIA Tegra processors out of the mobile phone, Tablet market, turning to emerging markets such as automotive electronics.

前两年移动设备大热的时候，很多人都疑惑AMD为什么不进军移动设备市场？他们既有CPU优势也有GPU优势，一旦进军移动市场，简直可以秒杀其他厂商了，你看看友商NVIDIA都推出Tegra处理器了，AMD真是没眼光啊！对于这个行业，AMD真的没考虑过吗？这是不可能的，实际上AMD在这个问题上考虑的非常清楚，也非常慎重，他们不是不能制造移动GPU，除非能拿到大规模订单或者长期技术授权协议。

正如Intel把自家的ARM处理器卖掉一样，AMD早在2009年也以专注主业为由把自家的移动GPU业务卖给了高通，后者因此拥有了强大的技术支持，现在的Adreno图形核心简直是移动市场一霸。现在回过头来看，很多人都会觉得这两家的举动真是昏招频频，没有眼光。

现在AMD还有计划进军移动GPU市场吗？该公司高级副总、RTG部门首席架构师Raja Koduri在接受PCWorld采访时也回应了这个问题，他说AMD公司对制造面向移动设备的图形处理器一直是保持开放态度的，但只有在特定条件下才可行。

如果是跟合作伙伴达成了合作协议或者签署了技术授权，AMD才有可能推出移动GPU，除此之外该公司没有任何主动计划为移动设备制造GPU。换句话说，AMD自己其实并不想单独为市场提供移动GPU，能打动他们的只有合作伙伴提供大规模订单或者技术授权，有利可图的情况下才会做，但不会主动出击。

AMD现在主要为PC及嵌入式设备制造GPU，特别是后者，半定制业务这几年一直是AMD赚钱的绝对主力，2015年他们出货了5000万片半定制芯片，包括微软的Xbox One及索尼PS4的主机处理器。

移动GPU市场前景很诱惑，但是想在该市场打天下其实没这么容易。原文举的一个反例就是NVIDIA的Tegra处理器，当初进军移动市场时NVIDIA雄心壮志，一度也在智能手机及平板上获得小米、Google及微软的青睐，但现在NVIDIA的Tegra处理器基本退出了手机、平板市场，转向汽车电子等新兴市场了。