No sales to guarantee a profit? Sony Sony Z4 died in China's three big law-Sony-IT information

Today, Sony China Chairman and President of Kurita water reached the trees said in an interview, even in the case of sales of Sony, to guarantee a profit . Make artificial Sony nieyibahan, online and often from time to time Sony rumors of insolvency, even though we know how Sony Empire says, but this years Sony's law does not work.

On China's domestic market, Sony said that China is one of Sony's three major markets (the other two markets, the United States and Japan), Sony this year is a very important year for China.

Mobile phone, however, Sony made three big mistakes in China at least:

Design thousands of machines, there is no innovation

In the Chinese market, Apple's iPhone and its product is a flag, whether it changed or not changed, Chinese consumers are rushing headlong into mass action to pay for them. Apple has only one, the vantage point was Apple territory, other brands can't have this kind of faith, including is also a big-name star. Besides, Apple is not without change, the product has been innovative reforms.

Samsung models from S3 to S5 has changed little over the years, sales have started to fall, so the model has changed significantly from this year, sales are bullish. In contrast, Sony, is the most reviled in the many big names, from a Sony Z1 to Z4 Sony, it can be said without creativity, configuration is just going with the flow updated appearance to the system without success. Sony or you can say that because the design was perfect, does not need to be changed, but you're not Apple, alone and the gang shouted "Sony Dafa is good" diehard powder unable to prop up sales.

Proud of pricing, the price is comparable to the speed of light

Sony cell phone generations flagship at the listed price, without exception is 4999, for a couple of years ago we may accept, when international big names are almost always about 5000 Yuan price. But this year, dares to 5,000 price on Samsung and Apple, even HTC and LG have set the starting price at flagship 3999 range, Sony was so stubborn to go it alone.

In addition to the flagship, pricing of t-series, m-series, is a more than a death. T2 Ultra Mobile version of dare to sell when listed last year 2888, HTC 816 rating while the midrange is much better, it is 1999. Sony M2, using high-throughput of 400 cores, made thousands of configuration is 2399, was even more drunk than a drunk.

In addition, Sony's machine of high starting point, but serious diving. When Sony Z2 4999, for over a month to 4299, had two months to 3699, consumers heart collapse, emotions also follow the price of Sony into the bottom.

To understand either the Internet do not understand advertising

In a recent interview, Sony asked the rapid development of the Internet in China now, including many domestic brands compete with Internet brands, Sony, how to deal with. Sony's answer remains and local cooperation, such as the number of Baidu, Sohu, China, how wide of the mark. Domestic mobile phone brand on the Internet now have international brands feared and influential such as Huawei, millet, Meizu, is caught on the Internet branding lift.

If you don't want to do Internet marketing from reduced price, then Samsung's overwhelming publicity strategy. Samsung flagship publicity is only a Sony mobile publicity for all the products for a full year. OPPO, VIVO offline store of influence is not negligible, unfortunately Sony in addition to the North of Guangzhou-Shenzhen and other large cities, basically too lazy to 234, no store, no not only counters, even billboards are going to see.

In China, the marketing is King, "good wine needs no Bush" truth is not used, even though Sony tech + imagination + black = industrial design, how many consumers truly understand?

Summary: Sony's products in various fields are the best no doubt, said so much in the business of the soft metal into steel. Sony is no reason not to do the phone, it is impossible to give up the world's largest market. Clamoring for "Sony Dafa is good," most of the fans just worship the game machines and other products, rather than a mobile phone, hopes the law will one day also received poor mobile phone business.