Nubian formal independence will be the best camera phones-Nubian, Sunrise-IT information

On June 9, ZTE's "Nubian" formal independence, announced the creation of the Nubian technology co., Ltd. Nubia by the ZTE brand independent of the Terminal. Nubian technology, President, founder of brand Nubian is strong from behind to the front.

Strong said in an interview with the communication, and ZTE have a difference. ZTE holds the Nubian 95% shares, capital is clear. Zhong XING and service of ZTE, ZTE, grew up in the birth. In addition, attempts to reduce marketing costs in the future.

It is understood that the Nubian brand was founded in October 2012, formed by the ZTE mobile Nubia teams operate independently, using Internet mechanisms, Ni Fei Nubia brand General Manager, strong served as President, when positioning ZTE's high-end Smartphone brands . Nubian released a while ago Z9 phone via 5 channels simultaneous sale, mainly in the company's official website and East of Beijing e-commerce platform to achieve offline "complementary".

Strong Nubian focuses on offline businesses will do this year. 2016 international market, comprehensive access to valuable areas. Directly on the sea on the one hand, on the other hand is by boat. 2017 to become global brands.

Research and development for future products, strong did not disclose the amount, but he said with a smile, ZTE-research and development "into a President."

Currently popular performance problems of the industry, strong said this should not be a phone in the first place. Again strong cost but also the "cool China" brand. ZTE in pursuit of goal programming:

1, make a best camera phones; 2, approved by a consumer cell phones; 3, a well-known brand.

State of the industry at the moment, can be maintained 2-3 years, the main problem is that battery technology is not a breakthrough.

Ni Fei communications Al-Hayat in an interview, said the 80% channel to form a scale below the line in the second half of this year, shipping 10 million units for the year, ZTE will not adopt a "sea" tactics, because it is a sign of certain vendors feel helpless, will result in tremendous waste of resources.