The New York Times: millet-millet, has become the world's new smartphone giant Apple, Samsung-IT news
The New York Times: rice has become the world's new smartphone giant

According to the United States, the New York Times reported on December 15, Samsung and Apple dominate the Chinese Smartphone market is history, millet in a highly competitive market has ranked first in China, to become the world's third-largest handset maker.

Millet was founded in 2010, smartphones in this race is one that is long overdue, but by virtue of a smart social media strategy and the emphasis on sales and service business plan, by the Chinese youth's frenzy.

According to international data Corporation (IDC), market survey, is expected in 2015, the Chinese will buy 500 million smart phones, this figure is the United States was more than three times times , millet is expected to be the world's most important markets continued to write brilliant.

Now millet executives hope the brand is global . Millet will avoid like the United States and Europe in such a market, such as Brazil and India that developing countries seek opportunities to want to use e-commerce to sell cheap mobile phones to replicate its success in China. But the process also has the considerable challenges, such as patent issues.

Millet is often described as a "Chinese Apple", some experts say Rice's success is to a great extent because it is a cheap fake products of Apple and Samsung high-end handsets. However, millet, far from it. Its business model and marketing in China is unique. Huawei and ZTE are beginning to sound like millet's sales model. A plus phone (OnePlus) and hammer the phone (Smartisan) is focused on creating excellent products with high-end components, process design, but also follow the price of millet, and relatively inexpensive.

The imitation of millet is very threatening. Analysts say Huawei and Lenovo can use the cell phone replacement parts manufacturing cost advantages gained control. Hammer Luo Yonghao, founder of mobile phone is new, with stand-up-style product launches Smartisan to fame, has already sold more than 120,000 units.