Mobile 99.8%, why link 4G users so little? -4G, Wal-4G, China Unicom, China Mobile-IT news
Mobile 99.8%, why link 4G users so little?

Summary: link 4G user, both because of moving 4G early, also links itself relevant.

4G a user to move the country accounted for 99.8%, why 4G users of China Unicom with so little?

Link 4G user, while its rival China Mobile was already the layout 4G; also with China Unicom in itself relevant.

Mobile 4G a preemptive strike

China Mobile is 3G diffusion, was assigned operations of TD-SCDMA, a State-owned autonomous 3G technical standards, its high-end clients an edge in 2G time accumulated by the challenge. When China Unicom, China Telecom started after 3G promotion, TD-SCDMA problems is to let China Mobile intelligent terminals once sank into passive.

In this case, China Mobile 4G the unprecedented enthusiasm, eager to 4G pulled one back. In the 4G before they are licensed, which has continued to increase the size of TD-LTE commercial test, and was active in organizing the international operator to support TD-LTE standard. When December 2013 the Ministry formally issued to the three carriers TD-LTE licence, is good for China Mobile.

By starting early, investments in TD-LTE technology, scale, technology standards, and China Mobile was established in the 4G lead. This year, China Mobile plans to invest $ 74.9 billion yuan building 4G, 4G base stations will exceed 500,000, TD-LTE Terminal sales of 100 million units. Huge growth in inputs for 4G users.

Unicom insisted on LTE FDD awaiting licensing

Contrast with China Mobile, China Unicom, is still dominated by 3G and passion for 4G is not high.

Unicom insider view, 3G Internet can basically meet the needs of consumers, 4G speeds for most consumers is not very big.

Due to spend a great deal of input in 3G, China Unicom hopes to recover costs on a 3G business. If blind 4G, and will bring more investment. China Unicom Chairman Chang Xiaobing said that China Unicom will unwaveringly pursue the existing technical routes, namely FDD systems 4G network.

But the Ministry has not issued a FDD network licences, but in June of this year, approved TD-LTE/LTE in 16 cities of China Telecom, China Unicom FDD hybrid networking tests.

Currently only a pilot's licence, are clearly insufficient to attract the whole industrial chain, terminal manufacturers want is real money with confidence. Real FDD licence is not issued, handset manufacturers will continue to wait and see.

China Unicom now has 4G brands and packages, but the lack of networks and the dilemma of the Terminal. But China Unicom launched the "3G+4G harmonization package", deliberately blurring the networks 3G and 4G concept.

With FDD-LTE 4G tests network license issuance, China Unicom is finally available on 4G service in 16 cities specified by handle, and, at the same time, "Wal-4G" marketing campaign was able to focus.

3G 4G users

China Unicom's 3G Terminal prices are already very low, 3G mobile phone penetration rate has now more than 35%, the space continues to grow more concentrated in the low-end market, so demand for using mobile Internet, but price-sensitive users, 3G phones still have a strong appeal.

Xiong Yu, Deputy General Manager of China Unicom believes that judging from the developments and 3G phone will continue to be pillars, shipments will reach 80% per cent of overall. And 4G the pace of development of the market has not experienced rapid growth, shipments were still centered around 3G.

So in the short term, China Unicom will perform a "dual track" endpoint policies--use 4G to meet the needs of high-end users, with a 3G win over the middle and low-end users.

However the second half of the China Unicom will also increase the intensity of 4G terminal extension is expected to put a total of 150 new 4G.