Drops/fast envelopes to hook reference drops splash-take a taxi, a taxi-IT news Drops/fast envelopes to refer to households spend a lot of money

This year May drop to get a taxi and cab fare, "money war" ended, 0 o'clock yesterday launched a nationwide "took a taxi back to vouchers" activity, started a new round of subsidies by taxi, but for a period of one week. Launched in late May take a taxi drops grab "red envelopes" campaign has been questioned, "too old to love the new" smacks of.

Some analysts said, whether it's the red hair, still come back subsidies, software for a taxi to Rob users of marketing.

Fastest: take a taxi back to the "voucher"

Fast taxi, announced yesterday, yesterday, zero has been launched across the country, "took a taxi back to vouchers" campaign, passengers using quick success took a taxi with taxi drivers and after you complete the online payment, will receive a certain amount of vouchers may be deductible when paid the next time you take a taxi fare. Relevant person in charge, and took a taxi back to vouchers is that subsidies May pause at the end of taxi drivers announced, and this activity will last for a week, passengers take a taxi and pay the amount of success can be randomly get 1~10 after a taxi voucher, and returned the following day to the passenger's account. Meanwhile, with taxi drivers will also take a certain amount of luck-giving every day large gift bag.

Reporter drops yesterday of a taxi, said, there are no new measures were launched.

Drops: red envelope day enough traffic charges

Drop activities launched in May by taxi cab fare you can grab a red envelope, but user questions. Newspaper reporter received a number of drops of taxi users of allegations, he said he grabbed the bonus amount is very little. "I got four red, but not a bonus worth more than 1 Yuan, of which at least one of only 0.21 Yuan, this was not enough for brush grab a red envelope of traffic charges. "Members of the public, Mr Cheung said.

Unused or rarely used taxi software for consumers, said Rob drops to red envelope is a decent, one with seven or eight, or even 10 dollars. Skilled workers told reporters that from a purely technically, enterprises can be distributed to different users different amounts of red envelopes.

But the drops are people told reporters that current drops of red hair by taxi activity has ended, the red envelopes were released by random, amount and use technical means to differentiate.

Industry:

"Free lunch" in order to attract consumer

This year red envelopes, return of subsidies on the Internet as one of the main ways of marketing. Insiders say both again as soon return to subsidies still drop red envelopes, Jingdong and launched 1 billion envelopes full of activities such as robbery, it is a means of marketing, the purpose of which is to "fudge" users to hand over more money to spend, just like shopping mall launched the "free samples".

User says to the reporter he recently grabbed a Jingdong 7 envelopes, ended up buying something more than 300 yuan, "7 red lever the spending by more than 300 yuan, showing that ' free lunch ' fool the consumer how big is the effect. ”

While, currently many enterprise sent red, and returned to subsidies, most to user in friends circle share, objective Shang on for Enterprise do has advertising, Enterprise spent has how much money only enterprise himself only clearly, but consumers is was flickers spent more of money to consumption, "user not only pay to consumption, also into has these enterprise of free advertising Member, buy of which has sold of smart Ah", one marketing persons said.