China Mobile: 4G flow does not zero out the share-moving the 4G package, 4G package, China Mobile, mobile price-IT news China Mobile: 4G flow does not zero out the share

Today, 2014 GSMA Mobile Asia Expo opening in Shanghai, "building an interconnected world" is theme of this exhibition.

XI guohua, Chairman of China Mobile Communications Corporation, entitled the winning hand in hand, create mobile Internet World keynote, he says: 2014-TD-LTE base station construction in China is expected to exceed 500,000.

XI guohua revealed that would further lower the threshold for access to 4G, particularly with regard to tariff, will be optimized and lowered the threshold for use and flow unit, prolonging the cycle flow, and flow initiatives such as sharing, traffic alerts, and guide customers to upgrade.

At present, with the landing of the MVNO business, its flexible tariffs attracted many users eye, also boosted to some extent traditional operators innovative traffic products.

On May 14, China Mobile announced that reduces 4G entry price, reduced charges, launching flow quarter Pack, six pack, breaking the "traffic month zero" approach; China Unicom telecommunications have also carried out various forms of traffic promotion. Such as Guangdong Mobile to launch similar "group buying" 4G flow after the share package, also plans to launch in the near future the flow donation business, with lots of 4G, and can transfer to other users, which effectively means that indirectly flow "not cleared". Such practice will be gradually popularized in the whole country.

Referred to the next stage of development planning, he said, 4G coverage before the end of this year to reach 340 cities and regions, sales 4G terminals and more than 100 million units, development of 50,000,004 users.

In terms of terminals, mobile has sold 67 million TD-SCDMA Terminal in first 4 months of the year, this was mainly due to the move continues to optimize 4G network, terminal manufacturers still goto 4G end, there is no scale. For the second half of the XI guohua revealed that will be mainly dominated by TD-LTE 4G terminals.

For Terminal market is a tri-mode or five die, XI guohua, explains that both, three-mode still has its market demand, five die is to meet the high-end users such as roaming, so exactly what depends on market demand.

According to mobile plans, Terminal strategy is 3G/4G and in the future, so overall sales target of 1.9 to 220 million, 3G/4G 50%.

Terminal is the basis for hosted mobile Internet development, China Mobile also intends to strengthen its own brand of Terminal push this year, has just released the industry's first five die shortly before thousands of 4G mobile phone, but more see it as moving on the terminal lead, unlike other phone manufacturers focus on sales.

Related: mobile 4G tariff policy: flow month count zero/donation