A scrape 4G times, move released a new commercial brand "and" China Mobile, and 4G-IT information A scrape 4G times, move released a new commercial brand "and"

December 18, in 2013 mobile global cooperation partners Assembly Shang, China Mobile Communications Group Li Yue, President scene and three bit customer representative together official publishing new commercial main brand "and", and on "and" for illustrates: and, meaning a, new dream, bred with mobile in 4G era of new dream; lamented,, meaning anytime, anywhere for customer brings surprise, and LOGO color Mary Kay red meaning active and innovation, shallow green meaning life and vitality.

"And"-a rich and profound. In ancient Oracle "and" appear, per dollar of the I Ching Hexagram, "and" is a symbol of good luck. "And" is teeming with cultural spirit and the unique qualities of the Chinese nation; is common development, harmony better expression; is the collective power of all things in the world, is a dynamic, values, is more of a world view.

"And accordingly", is the source of information communication and the Foundation. It is a proactive, forward momentum, innovative spirit. "And" is symbolic of China Mobile will work with customers to establish relations of friendship, mutual trust and harmony; take practical action to promote the development of the industry, mobile life-changing; speed up mobile information technology innovation to enable more people to share the exciting mobile Internet applications.

Li Yue, President of China Mobile, said: "and" core value--around you, for you. "And" represent the mainstream of the world, covering a wide range and high quality of mobile communication technology network, a wealth of business and differentiated services; at each side, understanding each era of mobile Internet communication needs and expectations; continue to achieve a better life for everyone, self-realization and power.

拼杀4G时代，中移动发布新商业主品牌“和” - 中国移动,和,4G - IT资讯
拼杀4G时代，中移动发布新商业主品牌“和”

12月18日，在2013中国移动全球合作伙伴大会上，中国移动通信集团公司李跃总裁现场与三位客户代表一起正式发布全新商业主品牌“和”，并对“和”进行阐释：and，寓意a new dream，孕育着中国移动在4G时代的新梦想；感叹号，寓意随时随地为客户带来惊喜，而LOGO颜色玫红色寓意积极和创新，浅绿色寓意生命和活力。

“和”——内涵丰富、博大精深。古代甲骨文中就有“和”字出现，《易经》兑卦中，“和”是大吉大利的象征。“和”是中华民族生生不息的文化精神和独特品格；是共同发展，和谐共处的美好意愿表达；是世间万物凝聚的力量，是一种行动力，一种价值观，更是一种世界观。

“和，相应也”，是信息沟通的源头和存在的基础。它是一种积极的态度、向前的动力、创新的精神。“和”寓意着中国移动将与广大客户建立友好、互信、和谐的关系；以实际行动推动行业发展，实现移动改变生活；加速移动信息技术创新让更多人分享移动互联网的精彩应用。

中国移动总裁李跃表示：“和”的核心价值——在你身边，为你实现。“和”代表着世界主流的移动通信技术、覆盖广泛、高品质网络、丰富的业务和差异化的服务；在每个人身边，了解每个人移动互联时代沟通需求和期望；为每个人不断实现更美好生活、实现自我价值而助力。